Tinnitus is a physical condition, experienced as noises or ringing in the ears when no such external physical noise is present. It is not a disease but a symptom caused by a fault in the hearing system. The inner ear, or cochlear is involved for many people. Some instances of tinnitus are caused by ear infection or blockage in the ear.
Tinnitus prevention includes:
– Avoiding or limiting exposure to loud noises such as music, power tools, industrial machinery and gunshots. Wear protective earplug if you cannot avoid loud noises. Minimize your volume while listening to music when using headphones.
– Cut back on caffeine use.
– Do not smoke. Nicotine use may cause tinnitus by reducing blood flow to the ear.
– Limit aspirin use or other non-steroidal anti-inflammatory drugs.
– Exercise prevents tinnitus because it improves blood flow to the ear.
– Manage stress; fatigue and stress makes tinnitus worse.
– Maintain a healthy weight; tinnitus occurs more frequently in obese individuals.
– Medication for any medical condition.
– Adjustment or stopping current medication that may be causing the ringing in the ears.
– Cognitive Behaviour Therapy
– Hearing Aids
– Therapeutic Noise Generator
– Tinnitus Retraining Therapy
– Cochlear Implants
– Repairing abnormal blood vessel in case of vascular cause.
Millions of people suffer from Tinnitus and about 18% of Australians have tinnitus at some time of their lives. Tinnitus has 9,900 monthly searches in Australia. It is very clear that people are concerned about “ringing in ears” or “ringing in the ears”. People on the 50 plus population, a key demographic for hearing care professionals, are increasingly using the internet for health advice.
The number of seniors online has grown by 85%. Approximately 45% of people age 70-74 years are online, half of whom use online search engines for health-related products. Hearing care professionals need to be online to reach these people. Marketing tinnitus will not be so difficult because there’s a demand out there; people are searching for information about tinnitus online. In order for hearing care professionals to reach these people, tinnitus information should be included on their website along with a call to action to motivate the searchers to make a call for tinnitus consultation.
Driving client traffic to your office must be planned for by every hearing care professional. Drive traffic to your office by driving web traffic. Start a blog that provides information about tinnitus. Feature reviews of new tinnitus products with an overview of tinnitus-related news. Marketing tinnitus on video should include patients’ testimonials, guides and education. These can help you to be positioned as tinnitus expert. A good website should be optimized to include key words that potential customers could be searching for like “tinnitus” “ringing in ears” “hearing aids” and “cochlear implants.”
The importance of reaching the right audience and delivering compelling messages is critical to marketing tinnitus success. Traditional marketing practices should be mixed with online marketing strategy. Hearing care professionals should build relationship with referral sources. It is incumbent on audiologist to get into the medical community and educate practitioner’s not just physicians to develop referral sources. Place tinnitus brochures and business cards in doctors’ offices to hand out to patients.
Hearing care professionals should build relationship with business communities and service organizations. Direct Marketing Association is just an example of networking organization that can help you. Organization like Rotary can help you give back to the community and develop your marketing within the community.
One way to provide tinnitus support and find new clients is by starting a support group. It can provide both comfort and information; it is not only helpful for the sufferers but useful for audiologists who are looking to grow their business. Running a free support group can help open your doors to several new clients.
Newspaper advertising, direct mail, radio and television and the internet are some of the marketing activities you can use – all of which yield results in generating client leads. But whatever marketing combinations you use, everything is directed to one goal: to schedule appointments, fit hearing instruments and ultimately make a sale.