Asian Social Media: Chinese, Korean & Japanese Platforms

Social media has taken the world by storm drawing the attention of a huge number of individuals all over the world. Indeed, millions of people all over the world log in to their respective social media accounts to get in touch and connect with their loved ones and friends. Others use social media to follow popular celebrities and companies getting up to date news and updates with their post. The popularity of social media has led to the creation of a variety of websites catering to the different preference and needs of their users. Let us look at some of the popular social media platforms in Asia.

Asian Social Media: Chinese, Korean & Japanese Platforms

Asia takes up a huge percentage of the total online profiles found in many social media websites today. Different countries however, have their own social media platforms they tend to use more often. Companies as well have been using social media to their advantage in reaching their fans. A good example of this is with regards to WeChat’s transformative role for beauty brands in China. Both beauty and luxury fashion brands in China have been utilizing WeChat—Chinese consumers’ all-in-one mobile app—to promote brand awareness and interact with their audiences. The company has also benefitted greatly with the help of Chinese social media management in drawing interest and attention.

In Japan, Line has become of the most popular social media platform used on a regular day to day basis. The company’s huge success made it possible to them to pursue new endeavors including Line launching an AI-powered digital assistant. This ambitious artificial-intelligence strategy promises to transform Japan’s most popular messaging service while pitting it against Google, Facebook Inc. and Inc.

In South Korea, Kakao Talk is leading the popularity race. The company were able to draw their target audience by offering a variety of services which include free video and voice calls, games, emojis as well as the use of stickers when chatting. South Korean information technology company Kakao has risen to the forefront of the domestic market. Diversification plus domestic focus equal success for Kakao making itself a big part of South Korea’s IT landscape by launching services faster than its rivals.

In Hong Kong, WhatsApp’s simple, secure and reliable messaging help draw the interest and attention of many users. Many are curious to know how was WhatsApp able to create and grow a successful product with it becoming one of the biggest messaging App on iPhones.

Facebook is still relatively a popular social media website in Asia. In fact, Asia is now Facebook’s biggest region in terms of daily active users. With 396 million people across Asia using Facebook each day, the continent is now larger than the “rest of the world” for the first time ever.

Knowing your audience can help you find success with your endeavors in the social media. Competition is fierce however, it is good to hear that people were able to find the much needed help. There are various social media management companies in Sydney who work hand in hand with their clients allowing them to reach their target audience in a timely and effective manner. If you are planning on promoting your products or service over the social media, make sure that you are using the right type of platform that is popular in your country today.

Why Outsourcing Social Media Management Makes Good Marketing Sense

social media management

Social media marketing is a prevalent part of any marketing strategy. It’s a powerful channel to use in building an image, making sales, generating leads and creating a flourishing and viable business. Whether you’re a small, medium or an established large company, there’s no denying the importance of how social media shapes how your company is perceived.

Proper social media management can help you tap into a wealth of benefits but the question is do you have what it takes to effectively manage and maintain your social media management efforts?

SEO and social media strategy guru Stewart Dawes says that there are multitudes of business opportunities for small and medium businesses when they outsource their social media management. If you don’t have the time or the resources to handle your company’s social media operation, outsourcing may be the best option for you. According to him, social media management is a big undertaking and is a time-consuming initiative. Small to medium business owners may not have the luxury of time to engage on their social media accounts and without resources and a system in place, it can be ineffectual in terms of ROI so it’s ideal to outsource it and let the experts do their magic.

Here are some reasons why you should consider outsourcing your social media management:

  • Outsourcing will give you more time for your business. As Stewart Dawes pointed earlier, one of the most evident advantages of outsourcing your social media management is the time it saves you. When you outsource your social media management, it frees up your time for things that matter. Small business owners can add up extra minutes and use it to bring in new business or deal with other aspects of their company.
  • Outsourcing will give you valuable expert advice and insights which can give you a better understanding of your target market and the many marketing networks and possible opportunities to grow your business. By working with a social media agency, you’ll benefit from getting tips and invaluable information which you can use to grow your business.
  • Outsourcing will save you more money. Hiring in-house social media managers can be costly – think about salary, benefits, training, etc. When you hire a third party social media management company, you’re not only buying into an individual’s talents, you’re getting an entire team of experts at much less than the cost of one full time executive, and this can save you a great deal of  money in the long run.

We are seeing a lot of companies exploring the outsourced digital marketing strategy today. If you don’t have the capacity to manage your own social media, outsourcing would be the best solution for you. Turning to a social media agency assures you that someone is taking care of your social media accounts and your audience. The best part is you can collaborate with them to ensure your brand projects the professional and positive image it should have.