Google Ads Management: The Digital Career For Pedants

Remember when searching was an art form? It’s easy to forget.

In all fairness, it was Altavista that pioneered the simple and clean search homepage all those decades ago. And though it pioneered simple, Google was faster, and more importantly, accurate. It’s debatable as to whether there’s another search engine that is even close to Google.

How pedantic is Google with ads now, 23 years later?

It’s a term that’s used narrowly, pedantic. Typically, it describes a certain kind of person. We’ve all come across the sort: relentless in the correction of small errors people make in grammar or pronounciation, and, in others’ view, paying way too much attention to details considered irrelevant to those not of that ilk. Pedants are people expert in some narrow, wearisome topic who have to make sure everyone within earshot knows the extent of their dreary expertise.

Originally a pedant wasn’t a bad thing to be: it was a tutor or schoolteacher. But the adjective pedantic seems to have taken on negative connotations soon after it was first used in the late 16th century with little changing in those resultant 500 years. The “tutor” meaning has long gone.

Professor Hilary Janks, a global expert in language and its power, concedes that there are conventions to which writing must adhere, but they are not unalterable. He maintains that these rules are simply generalisations based on the way they are used; it marks a shift from the idea of grammar as prescriptive to descriptive. There are other intellectuals who feel the same way. Stephen Fry, in an animated YouTube video, presents the opinion that people who are needlessly obsessed with grammar are fools, in that they don’t enjoy language in the same way one might enjoy dance, or some other athletic form of movement.

Do Google ads reflect that same acceptance and flexibility? How does it process that dental marketing has embraced the digital and SEO future?

In the digital world, peer review is great for code, not so great for design. Here is what Doug Bowman, onetime top designer at Google, now Creative Director at Twitter, had to say about design-related peer review at Google:

“Without a person at (or near) the helm who thoroughly understands the principles and elements of design, a company eventually runs out of reasons for design decisions. With every new design decision, critics cry foul. Without conviction, doubt creeps in. Instincts fail. “Is this the right move?” When a company is filled with engineers, it turns to engineering to solve problems. Reduce each decision to a simple logic problem. Remove all subjectivity and just look at the data. Data in your favor? Ok, launch it. Data shows negative effects? Back to the drawing board. And that data eventually becomes a crutch for every decision, paralyzing the company and preventing it from making any daring design decisions.

Yes, it’s true that a team at Google couldn’t decide between two blues, so they tested 41 shades between each blue to see which one performed better. There are debates over whether a border should be 3, 4 or 5 pixels wide, with each asked to prove their case.

In an environment like that, people grow tired of debating such minuscule design decisions on the basis that there are more exciting design problems in the world to solve.

So, it would appear that while Google engineers great code, it’s unable to leap the chasm to great design because it doesn’t happen by committee, and its left-brained institutional approach is unable to comprehend the implications of this divide.

For the geeks, Google is a corporate FOSS environment that leaves users to basically promote its products.

Successful ad managers are often natural pedants, commonly with the secret hobby of looking for typos no matter how hard they try to not do that. Dedicated Google Ads management can lead to an embarrassment of riches which seems what dreams are made of – oh, how a pedant would love that sentence..!

Not particularly big news, and none of us are perfect. Eventually our own writing will be held up in the case for the prosecution. It was George Orwell who said, ‘Look back through this essay, and for certain you will find that I have again and again committed the very faults I am protesting against.’

Were Google able to speak, it may very well say the same.

Healthier Smiles Community Service Grants Program

The partnership between the Australian Dental Health Foundation [ADHF] and the Mars Wrigley Foundation is one of the best things that have ever happened to the oral health of Australians, especially those of disadvantaged groups. If you are a dentist in the Australian regional community, you can apply for the Healthier Smiles Community Service Grants Program.

With applications opening on 21 April, the Grants offer dentists, teams of dental professionals, and dental students up to AU$107, 000 to help them implement oral health community service, preventive care, and education in some high-risk and most in-need communities in Australia.

There are a total of 10 X US$8,200 grants, which is approximately AU$10,780 available for registered ADA dentists or students. Over the last 10 years, the partnership between the ADHF and the Mars Wrigley Foundation has invested more than UD$1 million in oral health education, screening, and treatment to over 50,000 Australians. This has been achieved, thanks to the two organisations above, as well as the ADA and Australian government’s commitment to dental marketing strategies with purpose.

What is the aim of the Grants? Well, the Grants generally have three main aims, including:

To facilitate the delivery of oral health programs that provides sustained benefits, such as education, screening, and treatment for the disadvantaged communities across Australia.

To support the work the dental community is doing to address oral health issues which the disadvantaged communities in Australia are facing.

To ensure that Australia’s oral health outcomes continue to get better through improved delivery, access, and education. Whether you’re a Brisbane dentist looking to participate or an Adelaide orthodontist we believe you can enter as long as you’re actively taking action to benefit Australian regional communities.

Some of the recipients who have benefited from this partnership include:

The Royal Flying Doctor Service: it provides same-day dental treatment to seven remote communities throughout the Northern Territory and South Australia.

Cherbourg Volunteer Dental Clinic: it allows the provision of emergency, preventive dental treatment, as well as education to the indigenous communities living in Cherbourg.

Dental on Eyre: it received funding to implement a fluoride education and delivery program to the disadvantaged groups in the Eyre region.


Applicants must be residents of Australia and registered ADA member dentists or dental students

Applications can be made on behalf of a cross-functional team of oral health practitioners, including oral health therapists as well as hygienists

Applicants must demonstrate excellent involvement in a community oral health program or project
Your application should:

Clearly describe community need for support, and if possible, provide current and relevant statistics about the local community.

Demonstrate why the current project is timely for the community

Describe how oral health education is one element of the application

Outline anticipated outcomes and measurement approach.

How to apply:

To be considered, you need to complete and submit your application by Friday, 18 June 2021.

Franchise Marketing: How To Do It

In franchising, the obligations of franchisor doesn’t finish once there is a new franchisee came in. Franchise marketing is very complex as it takes so much effort to develop and establish someone’s franchise network. In order to succeed as a franchisor, you must first have a franchise marketing plan and strategy to sell franchises. You must start by identifying prospective franchisees and getting them interested in your concept to be able to sell franchises. To do that, the franchisor needs to know where they can most effectively advertise and what marketing message will most likely appeal with their targeted franchisee.

Franchise Marketing: How To Do It

Starting a business from the scratch sounds intimidating instead new entrepreneurs decide to invest their money through buying into a franchise. Especially when franchising a well-known brand name, not only they get the benefits of the franchisor’s popularity but also their full supports so the franchisee can do it properly and prosperously.  Like these one of the great franchisors, when franchising a business opportunity check out this website which is a kitchen renovations franchise. It’s one of the ideal franchises because kitchen is where the food you eat coming from and being prepared wherever it is, from your house, offices, restaurants, cafes and fast food chains, kitchen plays an important role in our everyday living.

When it comes to marketing your franchise, there are a lot of things to be considered to be able to attract prospective franchisees. To create and execute marketing plan,  always keep in mind the “5 Ps” of marketing (product, place, price, promotion, and publicity). By following these guidelines you can make sure you are reaching your market effectively and providing the products and services they need. When you understand and target your market better, you will spend less time and expense in reaching them. The 5Ps will help you focus on what you need to do in marketing, and also help you know on what’s working and what’s not.

Having a hardworking and skillful marketing team is essential because they are not only responsible for in the development of the brand, consumer research, local and national strategy, product, promotions and channels but also in the implementation tasks including planning logistics, budgeting, purchasing, communication to franchisees, production management, delivery and freight. In addition, media choices should have to consider as well. Apart from using Web-based advertising like search engine marketing, social media is very powerful because the billions of its users can be your prospective customers, it is a  great channel to engage and letting people know who you are and what you do.

Asian Social Media: Chinese, Korean & Japanese Platforms

Social media has taken the world by storm drawing the attention of a huge number of individuals all over the world. Indeed, millions of people all over the world log in to their respective social media accounts to get in touch and connect with their loved ones and friends. Others use social media to follow popular celebrities and companies getting up to date news and updates with their post. The popularity of social media has led to the creation of a variety of websites catering to the different preference and needs of their users. Let us look at some of the popular social media platforms in Asia.

Asian Social Media: Chinese, Korean & Japanese Platforms

Asia takes up a huge percentage of the total online profiles found in many social media websites today. Different countries however, have their own social media platforms they tend to use more often. Companies as well have been using social media to their advantage in reaching their fans. A good example of this is with regards to WeChat’s transformative role for beauty brands in China. Both beauty and luxury fashion brands in China have been utilizing WeChat—Chinese consumers’ all-in-one mobile app—to promote brand awareness and interact with their audiences. The company has also benefitted greatly with the help of Chinese social media management in drawing interest and attention.

In Japan, Line has become of the most popular social media platform used on a regular day to day basis. The company’s huge success made it possible to them to pursue new endeavors including Line launching an AI-powered digital assistant. This ambitious artificial-intelligence strategy promises to transform Japan’s most popular messaging service while pitting it against Google, Facebook Inc. and Inc.

In South Korea, Kakao Talk is leading the popularity race. The company were able to draw their target audience by offering a variety of services which include free video and voice calls, games, emojis as well as the use of stickers when chatting. South Korean information technology company Kakao has risen to the forefront of the domestic market. Diversification plus domestic focus equal success for Kakao making itself a big part of South Korea’s IT landscape by launching services faster than its rivals.

In Hong Kong, WhatsApp’s simple, secure and reliable messaging help draw the interest and attention of many users. Many are curious to know how was WhatsApp able to create and grow a successful product with it becoming one of the biggest messaging App on iPhones.

Facebook is still relatively a popular social media website in Asia. In fact, Asia is now Facebook’s biggest region in terms of daily active users. With 396 million people across Asia using Facebook each day, the continent is now larger than the “rest of the world” for the first time ever.

Knowing your audience can help you find success with your endeavors in the social media. Competition is fierce however, it is good to hear that people were able to find the much needed help. There are various social media management companies in Sydney who work hand in hand with their clients allowing them to reach their target audience in a timely and effective manner. If you are planning on promoting your products or service over the social media, make sure that you are using the right type of platform that is popular in your country today.

Importance of Online Marketing

importance of online marketingOnline or Internet marketing refers to advertising efforts, which make use of websites as well as emails to boost sales through electronic commerce. This form of marketing is employed together with the conventional types of advertising like magazines, newspapers, televisions, radios and more.

Today, online marketing has drastically changed the way in which information is distributed or shared which has a profound effect on marketing. For the last 10 years or more, there has been a shift towards Internet advertising since it is reliable, effective, affordable, and convenient.

Before you start an online business, there are some things you should know, including search engine optimisation, web analytics, disavowal, link detox service and more.

Importance of Internet Marketing


Online advertising can help you personalise the offers to your potential customers by creating a profile based on their purchasing history as well as preferences. All you have to do is track the web pages and details of products which visited more often by prospects or even come up with offers that reflect the interest of your clients.

Social Media

With Internet marketing, you can take advantage of the social media, such as Twitter, Facebook, Instagram and other social platforms. In most cases, the social media can influence sales in one way or another. Therefore, you can take advantage of the social networks to generate more sales at the end of the day.


It allows for statistics to be determined more easily and at a lower cost. This is because all the elements of e-marketing campaign can be tested and traced in some form, shape and way. There are a number of ways in which you can use to measure it. They comprise of pay per impression, pay per click, and so on. In addition, web analytics play an important role in tracking response, exposure, and entire efficiency of Internet marketing by gathering, analysing as well as reporting back web or Internet data. You can use the data to determine the best return on investment (ROI).

Faster and Flexible

Online or Internet marketing campaigns can be initiated faster than the conventional types of marketing, reaching potential clients within a short period of time. Apart from being quicker, this form of advertising comes with a greater flexibility level. This implies that campaigns can be changed to suit the needs of the targeted audience or to test new markets.

Search Engine Optimisation

There are several companies that can help you market your products and services by making sure that they appear on the top or first page of the top leading search engines like Yahoo, Google, MSN and others. This way, you will ensure that your competitors are kept at bay and thus you will be able to generate efficient and faster sales while boosting a profit ratio.

To generate more sales, you need to get rid of backlinks, which can lower your page ranking. You can do this by using a disavowal tool. In addition, make sure that your site is simple, loads faster and appealing to your clients. Online business is an ideal way to make money at home since it is not only affordable, but also effective. Try online advertising today and see the difference.

How Your Procurement Practices Affect Your Sales and Brand

Ethical selling and procurement (acquiring) is now in the spotlight. Harvey Norman’s current promotion surrounding their expected sourcing and use of Australian native old development forest woods in their Chinese made furnishings has actually drawn light on retail procurement practices.
Procurement Management
Who’s wrong? Exactly what will be the effect? Who understands?

Harvey Norman is fairly and legitimately ideal in their actions, the matter of ethical procurement practices it not going to disappear. More often individuals are asking concerns about where items originate from, exactly what they are made from, transport miles, and so on. Lots of people are requiring that companies act more properly when it concerns sourcing and dispersing their items.

Procurement is now relatively and directly in the spotlight and options surrounding sourcing and distribution activities can have a remarkable impact on a business’s brand name, track record and sales profits.

Let’s take a look at another current example of public impact; Australia’s live export cattle trade is now under extreme examination. Why did they let cattle go to these abattoirs? Didn’t they find out about the bad work practices in play? No person can get away the web.

Whether you’re sourcing item or providing item it is very important to acknowledge that in the blink of an eye, the stroke of a crucial or the post of a tweet, can have you and your practices under the microscopic lense.

Sourcing, supply and distribution ought to never ever be just about handling expenses however likewise about handling customer expectations.

Expert bodies such as The Chartered Institute of Acquiring and Supply (CIPSA) are now rightly asking concerns about how we handle and ensure supply in an ever altering, commonly unforeseeable and unpredictable world that is laced with moral causes, concepts and approaches.

The messages are clear; expert desire honest, quantifiable, transparent and ethical selling and procurement practices which dissuade inhuman and immoral practices, human and ecological destruction and exploitation, extreme usage and greed. The focus is moving to creating genuine company relationships which serve the environment, expert, company and neighborhoods identifying that ‘we’re all in this together’.

If we are to satisfy present financial, ecological and social needs and expectations without jeopardizing the capability of future generations to fulfill their requirements, we have to take part in ethical and sustainable selling and procurement practices which support the principle of Sustainable Development as part of our company and neighborhood methods moving on.

Plastic Surgery Marketing Tricks

You need to encourage yourself in manners that are various so that distinct paths are created by you to your web site from the external world. Swan Plastic Surgery have listed few best plastic surgery advertising suggestions are given below and they’ll allow you to do exactly that.

Comprehend more on the subject of advertising:

It’s founded in the requirements of the seller and also the buyer. As the seller, among the very significant things to do is reply this need in the most emphatic way and to recognize the requirements the buyer.

Make a promotion business plan:

plastic surgery businessThe advertising business plan physicians and dentists differs in the sense it focuses on essential points, issues as well as their answers. Your business plan should be directed by your vision for your company, your strategy to attain this vision as well as the techniques you’ll use to understand your strategy.

Developing a web site that is top quality:

A licensed professional must use a tidy, powerful and technologically advanced site to set up their brand.

Article marketing:

The articles you decide to write must deal with those issues which are incredibly popular during the period of writing. This needs research.

Begin connecting:

Individuals will willingly use the assistance of those they can join with in a purposeful way and need additional information. The best method to attach with folks would be to begin communicating with them. Begin blogging and take part in social media with excitement.

Allow the world understand:

Your reach is virtually without limits, since press releases issued are accessible to anybody with an internet connection.


SEO will not find as highly as the above mentioned techniques in regards to medical practices. Nevertheless, SEO has the power to take your on-line exposure to great heights. There are a number of search engine optimization practices out there. Strategies must be determined upon determined by their effectiveness and utility.s not figure as highly as the above techniques when it comes to medical practices. Even so, SEO has the ability to take your online exposure to great heights. There are many SEO practices out there. Strategies have to be decided upon depending on their effectiveness and usefulness.

Social Media for the Hospitality Industry

Are you a café, bar, restaurant or hospitality operator? Your employees and customers are on social media. Are you? There is no doubt that social media generates income. People are more likely to buy from company they see online. The hospitality industry should not be left behind, use social media platforms such as Facebook, Twitter, Instagram and Pinterest to grow your business.

Nowadays most people agree that social media can a critical component in café and restaurant marketing. So you decided to sign up and have a social media presence. Have you decided who would handle your social media management? Letting your staff whose active on social media doesn’t guarantee they can translate into marketing skills. Managing social media requires time and effort, social media operates 24 hours a day 7 days a week.

The person who will be your online face must possess these skills:
Articulate – he must be able to write about your food and services confidently and coherently.
Knowledgeable – must know things like your servers do to be able to answer question.
Personable – personality can be felt even online.
Committed – cares about product and services and committed to the success of your business.
Accountable – responsible and knows his role in social media marketing.

Your social media manager must be a committed professional that cares about your product and services. If you don’t have a full-time staff that can monitor or manage existing social media networks, a full service social media agency for the hospitality industry is more cost-effective than trying to do the work in house. Hiring an agency to manage your brand’s social media presence will guarantee you stay on top of the social media trends and your competition.

Here are some reasons why you should hire a social media agency for your hospitality business:

A social media agency understands your analytics. They are familiar with the words reach, virality, RT’s, click through etc. They will analyze and interpret every number and graph to make sure you’re getting the best ROI on social media.

Cafes in Perth will benefit from a social media agency because agency knows the importance of social media for your business. A good social media agency will work hard to develop a voice for your brand that works for each social media network. They just doesn’t stop at posting content but busy interacting, with the audience, promoting and networking to extend your fan base.

Cafes in Brisbane know that an agency has proven expertise in managing social media accounts and knows what works and what doesn’t. Their expertise comes from managing other social media accounts.

Social media agency is built on solid reputation and strong relationship. They can advise you on what will benefit you most when it comes to social media presence and social media marketing. They can help you with customer engagement by using social media.

Cafes in Adelaide can be assured of that more foot traffic will be generated for the business because of the content the agency is creating. Regular and engaging content enables the cafe to continue to remind its customers of what it has to offer. Enticing images will keep a restaurant’s customers interested and prompt them to dine with more often.

A social media agency is a hundred percent dedicated to your social media. They are driven to make your restaurant succeed because the responsibility falls on their shoulders. If they fail to deliver they will be out of job.

A full service social media agency that has 15 years experience in the hospitality sector is Atomic Social Media. They provide simple and easy to understand packages for hospitality clients with monthly fees for daily social media activity and development starting at just $220 inc gst per month. They mainly manage social media for restaurants, cafes, bars, pubs, wineries and alcohol brands on the broadcast platforms like Facebook, Twitter, Instagram and Pinterest and one benefit is clients having more time to get on with their daily business operations. Social media doesn’t just expand a company’s presence in the digital realm – it builds a stronger relationship between a business and your customers.

Marketing the Mobile Phone Radiation Message through Social Media

Social media have changed the way we communicate not only by connecting people but by promoting an important health message. Anyone with a computer or a mobile phone can connect with people and spread the word about mobile phone radiation. The most popular social media platforms are Facebook, Twitter, YouTube, LinkedIn and Blogs. The conversational approach of social media provides effective tools to influence the public and get the message out. Its viral nature makes social media reach greater than traditional media.

People are spending more and more time on the internet than ever before and often log on to various social networks. Marketing the mobile phone radiation message through social media is the most effective marketing strategy to spread the message across and reach the biggest possible number of people.

Social media educate the public about the dangers of mobile phone radiation. Anytime the power is turned on, mobile phones and wireless devices emit electromagnetic radiation – even in stand-by mode. Mobile phone radiation is absorbed by the body; children absorb more radiation because of thinner skull. Exposure to radiation causes brain cancer, reduced sperm count, DNA damage and memory loss. Use your social accounts to educate the public about the health risk of radiation and gain inspired followers.

The more you use your social media accounts to inspire visitors and followers about the mobile phone radiation, the more you gain educated and engage supporters. Social media gives you direct access to the public in the most cost effective way. If you don’t have a full-time staff dedicated to social media management, a full service digital marketing agency is often more cost-effective than trying to do the work in house. Choose an agency with a whole team of experts in the different areas of digital marketing dedicated to the success of your business.

Social media inspire the public to act and protect themselves from the health risk of mobile phone radiation. People can protect themselves from the dangers of mobile phone radiation by using anti-radiation accessories. Mobile Safety accessories are scientifically tested products on the market today proven to reduce the hazards of mobile phone radiation without altering or degrading the phone’s operation. Continue to use your mobile phone and wireless devices with a peace of mind knowing you are protected from electromagnetic radiation. Do you have enquiries about booking an information session for your workplace, community group or school? Drop a note at or call 1300 55 66 23

Boost Your Company Status Online

Internet connection

Since the object related to Google in addition to other search engines would be to supply customers having the most suitable as well as finest quality content achievable, it makes sense just why they’d operate in the amount of societal stocks a brief article or item web page.

Needing to comprehend the right on-line marketing strategy can help a bunch that is complete.

That’s a big reason many companies are installment supporting consumers and societal share plug in .

There are many  options that will foster little to businesses that are enormous. Possibly the most dependable content marketers are undoubtedly those who are likely to make additional estimates.

Using info plus metrics to judge advertising success may be much from a fresh thought. However, it’s a bit entailed when it comes to promotion and content stuff promotion, which might include social media, custom and promotion materials created with visual posts including advice action and graphics pictures.

Instead, on-line marketers should take a complete view on how content is determined by them. Easy theories for measuring material promotions and promotion accomplishments in Internet Marketing Service are as follows:

1. Promotion and successful substance promotion needs a measurement technique that is certain.
2. Figure interactions, business end results and additional observers relationships .

Advertising professionals should discover how promotion and substances promotion perform and create significant measurements including effect on customer cable connections, instantaneous communications utilizing the substance as well as downstream company end results or promotion and promotion targets.

3. Beware of usable optimizations that escape through promotion targets and general promotion.

Marketing professionals must comprehend how one can balance efficacy versus promotion and bigger promotion priorities that are great, including crowd size versus consumer worth that is seen.

Why Outsourcing Social Media Management Makes Good Marketing Sense

social media management

Social media marketing is a prevalent part of any marketing strategy. It’s a powerful channel to use in building an image, making sales, generating leads and creating a flourishing and viable business. Whether you’re a small, medium or an established large company, there’s no denying the importance of how social media shapes how your company is perceived.

Proper social media management can help you tap into a wealth of benefits but the question is do you have what it takes to effectively manage and maintain your social media management efforts?

SEO and social media strategy guru Stewart Dawes says that there are multitudes of business opportunities for small and medium businesses when they outsource their social media management. If you don’t have the time or the resources to handle your company’s social media operation, outsourcing may be the best option for you. According to him, social media management is a big undertaking and is a time-consuming initiative. Small to medium business owners may not have the luxury of time to engage on their social media accounts and without resources and a system in place, it can be ineffectual in terms of ROI so it’s ideal to outsource it and let the experts do their magic.

Here are some reasons why you should consider outsourcing your social media management:

  • Outsourcing will give you more time for your business. As Stewart Dawes pointed earlier, one of the most evident advantages of outsourcing your social media management is the time it saves you. When you outsource your social media management, it frees up your time for things that matter. Small business owners can add up extra minutes and use it to bring in new business or deal with other aspects of their company.
  • Outsourcing will give you valuable expert advice and insights which can give you a better understanding of your target market and the many marketing networks and possible opportunities to grow your business. By working with a social media agency, you’ll benefit from getting tips and invaluable information which you can use to grow your business.
  • Outsourcing will save you more money. Hiring in-house social media managers can be costly – think about salary, benefits, training, etc. When you hire a third party social media management company, you’re not only buying into an individual’s talents, you’re getting an entire team of experts at much less than the cost of one full time executive, and this can save you a great deal of  money in the long run.

We are seeing a lot of companies exploring the outsourced digital marketing strategy today. If you don’t have the capacity to manage your own social media, outsourcing would be the best solution for you. Turning to a social media agency assures you that someone is taking care of your social media accounts and your audience. The best part is you can collaborate with them to ensure your brand projects the professional and positive image it should have.