Digital Automation in Business: Saving You Time & Money

Digital Automation in Business and Automated Onboarding are just two of the dynamic, modern practices emerging in 2016 and challenging accepted norms. Imagine that on your first day on the new job you already have your telephone, laptop, employee username/login, phone line, voice mailbox, employee email account, company iPhone, business cards, and name badge. In addition, you already have access to the appropriate databases and user groups. And to top it off, multiple departments across the organization have already been notified of your arrival. This is the ideal scenario for many state of the art organizations. As an employer, you want every new hire’s first day to be as reassuring and productive as possible.

Digital Automation in Business: Saving You Time & Money

Traditional employee onboarding can be best defined as a systematic and comprehensive approach to orienting a new employee to help them get on board.  All of this requires coordination between HR, hiring managers, IT, facilities, and other parts of the organization. Wikipedia refers to it as “the mechanism through which new employees acquire the necessary knowledge, skills, and behaviours to become effective organizational contributors.” Next up comes provisioning the new hire with the various items they will need to be productive for example workspaces fully provisioned with phones, computers, email accounts, and the appropriate databases and application access etc.

The obvious benefits of automating onboarding and provisioning include less paperwork, reduced costs and increased efficiency. Automation also ensures accuracy especially beneficial for compliance purposes and provides a full audit trail if needed. Perhaps most importantly, new employees feel welcome and prepared in their new positions and are more confident they have the resources to quickly make an impact within the organization.

Research has shown evidence that employees with certai character traits will adjust to an organization more quickly. The personality traits in question; openness, conscientiousness, extraversion, agreeableness, and neuroticism, have all been closely linked to onboarding success. Those new employees who are proactive or particularly open to experience are more likely to seek out information, feedback, acceptance, and relationships with co-workers. They also exhibit higher levels of adjustment and tend to frame key events more positively.

Employee experience levels also affect the onboarding process such that more experienced members of the workforce tend to adapt to a new organization differently from, for example, a new college graduate starting his or her first job. This is because seasoned employees can draw from past experiences to help them adjust to their new work settings and therefore may be less affected by specific socialization efforts because they have a better understanding of their own needs and requirements at work and are more familiar with what is acceptable in the work context.

As far as Digital marketing automation is concerned it has its roots in email marketing. It is software that allows you to automate repetitive tasks, reduce human error, manage complexity and measure and optimise your efforts.

Examples of some of the newest digital marketing automation tools are ‘Hub Spot, an inbound marketing software company that helps the business transform their marketing style from outbound lead generation such as cold calling, email spamming, trade shows, TV ads etc to inbound lead generation thus enabling the user to “be found” by more potential customers in the natural course of the way they shop and learn, ‘Pardot’, an easy-to-use B2B marketing automation suite that helps sales and marketing teams maximise efficiency and increase revenue, Marketo, an easy marketing software that helps marketing and sales professionals drive revenue and improve marketing accountability by providing the leading cloud-based marketing software platform for companies of all sizes to build and sustain engaging customer relationships, Oracle Eloqua, a B2B Cross-Channel Marketing solution enabling marketers to plan and execute automated marketing campaigns while delivering a personalised customer experience for their prospects, and OutMarket’, a marketing automation software for marketing teams to drive quantifiable results by integrating email marketing, landing pages, social media management, press outreach, and robust analytics in a simple but comprehensive cloud-based solution that helps customers out-market the competition while growing their business.

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