Social media has taken the world by storm drawing the attention of a huge number of individuals all over the world. Indeed, millions of people all over the world log in to their respective social media accounts to get in touch and connect with their loved ones and friends. Others use social media to follow popular celebrities and companies getting up to date news and updates with their post. The popularity of social media has led to the creation of a variety of websites catering to the different preference and needs of their users. Let us look at some of the popular social media platforms in Asia.
Asian Social Media: Chinese, Korean & Japanese Platforms
Asia takes up a huge percentage of the total online profiles found in many social media websites today. Different countries however, have their own social media platforms they tend to use more often. Companies as well have been using social media to their advantage in reaching their fans. A good example of this is with regards to WeChat’s transformative role for beauty brands in China. Both beauty and luxury fashion brands in China have been utilizing WeChat—Chinese consumers’ all-in-one mobile app—to promote brand awareness and interact with their audiences. The company has also benefitted greatly with the help of Chinese social media management in drawing interest and attention.
In Japan, Line has become of the most popular social media platform used on a regular day to day basis. The company’s huge success made it possible to them to pursue new endeavors including Line launching an AI-powered digital assistant. This ambitious artificial-intelligence strategy promises to transform Japan’s most popular messaging service while pitting it against Google, Facebook Inc. and Amazon.com Inc.
In South Korea, Kakao Talk is leading the popularity race. The company were able to draw their target audience by offering a variety of services which include free video and voice calls, games, emojis as well as the use of stickers when chatting. South Korean information technology company Kakao has risen to the forefront of the domestic market. Diversification plus domestic focus equal success for Kakao making itself a big part of South Korea’s IT landscape by launching services faster than its rivals.
In Hong Kong, WhatsApp’s simple, secure and reliable messaging help draw the interest and attention of many users. Many are curious to know how was WhatsApp able to create and grow a successful product with it becoming one of the biggest messaging App on iPhones.
Facebook is still relatively a popular social media website in Asia. In fact, Asia is now Facebook’s biggest region in terms of daily active users. With 396 million people across Asia using Facebook each day, the continent is now larger than the “rest of the world” for the first time ever.
Knowing your audience can help you find success with your endeavors in the social media. Competition is fierce however, it is good to hear that people were able to find the much needed help. There are various social media management companies in Sydney who work hand in hand with their clients allowing them to reach their target audience in a timely and effective manner. If you are planning on promoting your products or service over the social media, make sure that you are using the right type of platform that is popular in your country today.