Social Media for the Hospitality Industry

Are you a café, bar, restaurant or hospitality operator? Your employees and customers are on social media. Are you? There is no doubt that social media generates income. People are more likely to buy from company they see online. The hospitality industry should not be left behind, use social media platforms such as Facebook, Twitter, Instagram and Pinterest to grow your business.

Nowadays most people agree that social media can a critical component in café and restaurant marketing. So you decided to sign up and have a social media presence. Have you decided who would handle your social media management? Letting your staff whose active on social media doesn’t guarantee they can translate into marketing skills. Managing social media requires time and effort, social media operates 24 hours a day 7 days a week.

The person who will be your online face must possess these skills:
Articulate – he must be able to write about your food and services confidently and coherently.
Knowledgeable – must know things like your servers do to be able to answer question.
Personable – personality can be felt even online.
Committed – cares about product and services and committed to the success of your business.
Accountable – responsible and knows his role in social media marketing.

Your social media manager must be a committed professional that cares about your product and services. If you don’t have a full-time staff that can monitor or manage existing social media networks, a full service social media agency for the hospitality industry is more cost-effective than trying to do the work in house. Hiring an agency to manage your brand’s social media presence will guarantee you stay on top of the social media trends and your competition.

Here are some reasons why you should hire a social media agency for your hospitality business:

A social media agency understands your analytics. They are familiar with the words reach, virality, RT’s, click through etc. They will analyze and interpret every number and graph to make sure you’re getting the best ROI on social media.

Cafes in Perth will benefit from a social media agency because agency knows the importance of social media for your business. A good social media agency will work hard to develop a voice for your brand that works for each social media network. They just doesn’t stop at posting content but busy interacting, with the audience, promoting and networking to extend your fan base.

Cafes in Brisbane know that an agency has proven expertise in managing social media accounts and knows what works and what doesn’t. Their expertise comes from managing other social media accounts.

Social media agency is built on solid reputation and strong relationship. They can advise you on what will benefit you most when it comes to social media presence and social media marketing. They can help you with customer engagement by using social media.

Cafes in Adelaide can be assured of that more foot traffic will be generated for the business because of the content the agency is creating. Regular and engaging content enables the cafe to continue to remind its customers of what it has to offer. Enticing images will keep a restaurant’s customers interested and prompt them to dine with more often.

A social media agency is a hundred percent dedicated to your social media. They are driven to make your restaurant succeed because the responsibility falls on their shoulders. If they fail to deliver they will be out of job.

A full service social media agency that has 15 years experience in the hospitality sector is Atomic Social Media. They provide simple and easy to understand packages for hospitality clients with monthly fees for daily social media activity and development starting at just $220 inc gst per month. They mainly manage social media for restaurants, cafes, bars, pubs, wineries and alcohol brands on the broadcast platforms like Facebook, Twitter, Instagram and Pinterest and one benefit is clients having more time to get on with their daily business operations. Social media doesn’t just expand a company’s presence in the digital realm – it builds a stronger relationship between a business and your customers.

Why Outsourcing Social Media Management Makes Good Marketing Sense

social media management

Social media marketing is a prevalent part of any marketing strategy. It’s a powerful channel to use in building an image, making sales, generating leads and creating a flourishing and viable business. Whether you’re a small, medium or an established large company, there’s no denying the importance of how social media shapes how your company is perceived.

Proper social media management can help you tap into a wealth of benefits but the question is do you have what it takes to effectively manage and maintain your social media management efforts?

SEO and social media strategy guru Stewart Dawes says that there are multitudes of business opportunities for small and medium businesses when they outsource their social media management. If you don’t have the time or the resources to handle your company’s social media operation, outsourcing may be the best option for you. According to him, social media management is a big undertaking and is a time-consuming initiative. Small to medium business owners may not have the luxury of time to engage on their social media accounts and without resources and a system in place, it can be ineffectual in terms of ROI so it’s ideal to outsource it and let the experts do their magic.

Here are some reasons why you should consider outsourcing your social media management:

  • Outsourcing will give you more time for your business. As Stewart Dawes pointed earlier, one of the most evident advantages of outsourcing your social media management is the time it saves you. When you outsource your social media management, it frees up your time for things that matter. Small business owners can add up extra minutes and use it to bring in new business or deal with other aspects of their company.
  • Outsourcing will give you valuable expert advice and insights which can give you a better understanding of your target market and the many marketing networks and possible opportunities to grow your business. By working with a social media agency, you’ll benefit from getting tips and invaluable information which you can use to grow your business.
  • Outsourcing will save you more money. Hiring in-house social media managers can be costly – think about salary, benefits, training, etc. When you hire a third party social media management company, you’re not only buying into an individual’s talents, you’re getting an entire team of experts at much less than the cost of one full time executive, and this can save you a great deal of  money in the long run.

We are seeing a lot of companies exploring the outsourced digital marketing strategy today. If you don’t have the capacity to manage your own social media, outsourcing would be the best solution for you. Turning to a social media agency assures you that someone is taking care of your social media accounts and your audience. The best part is you can collaborate with them to ensure your brand projects the professional and positive image it should have.