Using Digital Media to Market Rubbish Removal Services

Using Digital Media to Market Rubbish Removal Services

Rubbish removal service is a better choice if you are looking for a low-cost business start-up that requires little skills or experience. It is charged by the hour, truckload, or by a quote before removing the trash. If you can offer fast and efficient rubbish removal services at competitive prices, you will generate more work than you can handle. Traditional way of marketing rubbish removal is advertising, television, radio, newspaper or the Yellow Pages. Other ways of marketing are business cards, referrals and giveaways. These great ideas have worked for the business in the past. While they are still effective, they are no longer enough in this era of technologies.

More and more consumers become constantly connected through smart devices; it is quite apparent how digital media marketing is becoming a crucial strategic business component. In todays’ rubbish removal market, the failure to integrate digital media into the marketing mix could result in significant loss on ROI. Digital media can bolster brand awareness, improve consumer relation and boost sales. There are different options for rubbish removal companies to connect with customers, peers and potential customers via digital media. If done consistently, increase earning potential can be realized using digital media to market rubbish removal services.

Online search is a major way people do research if they want to look for a rubbish removal company around their area. It is imperative to let people know about your business. Being able to be found online by having a presentable website is one of the most effective ways to promote your business. Appearing on the first page of search results will greatly increase leads and conversions. Increase your online presence by optimizing your web content. Learn the phrases and key words your prospective customer search, answer their questions and help solve their problems.

Creating engaging content is crucial to creating awareness and building brand. Great content help build customer loyalty and convert opportunities to revenue. Engaging content positions your business as a thought leader in the industry. Make sure your website has a blog you can populate with fresh quality content and promote recycling and environmental awareness. Website with blogs generates 67% more leads per month than firms without blogs. Great content allow you to create deeper brand awareness and optimize your search rankings, grow traffic and generate conversions.

Nearly six in every 10 adults own a smartphone and three in 10 own a tablet. More and more people are browsing the web through their smartphones and tablets. Mobile access is on the rise, rubbish removal companies should make sure that their websites present well on any smart devices. Responsive web design provide optimal user experience whether customer use a desktop computer, a smartphone, a tablet or a smart-TV.

Social media is an effective way to reach customers, generate referrals and website traffic. Rubbish removal company can use social media to share interesting industry news, promote services and solicit consumer feedback. It is important to choose a platform that ranked highly for user engagement based on your target audience. An easy way to get followers is to add company’s’ social media information to business cards and e-mail signatures. If done right those social media followers will likely become evangelist for the company. Social media management takes time and dedication to realize investment. If your company doesn’t have a dedicated staff to do it, better hire a social media company to manage it for you.

Email marketing is not dead, firms can leverage the data they collect from marketing analytics to segment, target and personalize emails better. This will increase click through rates significantly. Avoid one-way communication, rubbish removal companies can use marketing automation to create a two-way conversation by listening to the customer’s online behavior.

Associate your company with the industry’s leading media brand through banner advertising. Increase brand awareness and generate traffic to your website with banner display advertising on social media, search engines, mobile, websites and affiliate programs.

Marketing Eco-friendly Waste Management to Businesses


Waste management businesses often provide services across multiple waste activities including waste collection and recycling. Their environmental performance includes protecting the environment, enhancing the communities they service and complying with the local rules and regulation. Waste management businesses are helping the environment and the economy. The environment benefits through energy savings, efficient use of landfills over a longer period of time, fewer air emissions and less water pollution. The economy benefits through more jobs and increased earnings.

Marketing plays a key role in getting the word out in the business community about the valuable eco-friendly waste management services your company can provide to customers. Services should aim to market practical solutions to businesses that want to avoid future cost. All the marketing activity of waste management should clearly communicate the services they offer and answer the main questions that the industry might have.

Doyle Bros is an Australian family-owned and operated eco-friendly waste management company with over 20 years’ experience providing Sydney with cost-effective waste management and recycling solutions in both the commercial and industrial spheres. Their marketing efforts address regular collection schedules; they collect every day of the year 24 hours a day. The amount of waste collected for recycling is almost 100% commercial and industrial waste. All General Waste Collections are deposited at their Materials Recovery Facility (MRF) where it is carefully sorted and all recyclable material is recovered.

All Paper and Cardboard Recycling collections are deposited at their Paper and Cardboard Recovery Facility (PCRF) where it is sorted and bailed and then sold locally and used to manufacture new paper products and cardboard packaging. All waste will be sorted and recycled accordingly, enabling a 75% reduction in land fill. Doyle Bros implements cost effective initiatives that keep rubbish removal costs within budget.

Doyle Bros uses word of mouth to market their business. Satisfied customer is still the best advertising. Part of keeping abreast with technology, they are now using internet marketing as part of their marketing mix. An optimized website was utilized to let people know of the great work they are doing.

But a multitude of marketing strategies can also be used to promote and expand the waste management business operation. Some of them are:
Yellow pages listing – is still a good way to let possible consumer know your business exist.
Business cards and brochure – effective business cards and brochures are essential in generating referrals and repeat calls.
Professional referrals – establish relationships with realtors, renovation centers, moving companies that could recommend your services.
Publicity – educating the public and providing understanding of the importance of sustainable waste management system
Advertising – print advertising, mobile advertising, radio, billboard and even television.
Incentive and discounts – using discounts for paying via direct debit, discounts for volume
Email marketing – you can buy business mailing list but ensure that the information are up to date as possible.
Internet marketing – is a relatively low-cost way of attracting new customers. Search engine optimisation, educating potential customers about the benefits of your products and services.
Social media – using popular social media platforms is a great way to generate referrals and website traffic.

In todays waste management market, it is important to integrate traditional and online marketing into your business strategy. Always consider the environment and customer’s expectation and providing real added value services can increase business earning potential.