Marketing Your Easy Diet Plan Business with Guaranteed Success in the Wellness Market

weight loss programsIf you’re planning to start out in the wellness industry, then you may be wondering how you can successfully market your easy diet plan business. You have to face the fact that you are in for a tough competition. There are numerous fads and popular diet strategies that have now rooted deeply in the diet-o-sphere that you will definitely need to accept some large battles in its marketing arena.

The challenges entangled in this complex industry should never cause you to falter and back down. Yes, they are tough, especially for something like your business that’s just starting out. So what you must do instead is to take these challenges as a way to strengthen yourself and find ways to manoeuvre your budding business so that it can successfully call the attention of your target market.

We feel you and we are on your side. So let this article give you ample ideas on how you can successfully drive traffic to your easy diet plan business as we lay down the foundations of marketing strategies in this niche of health and wellness.

Quality over Quantity: Valuable Wellness Programs, Not Raking Profit

When starting out, your initial plan would normally be to gain profits. This is understandable because you spent a considerable amount as capital and you would want to recoup your investments as soon as possible. Yes, profit is essential for a business to continue thriving. However, you can only go so far if your only target is to profit.

Instead of having a business philosophy like that, turn your goals toward giving your customers a real value for their money by offering the bestwellness and diet plans. When they have experienced that you are truly delivering on your promise, then your customers will automatically advertise your business to other potential customers. People will spread news about how great your diet plans and wellness programs are.

You should never provide sub-par services for a very minimal fee in hopes of attracting a large quantity of potential customers. Once news of your incompetent services spreads, that will signal the start of your business’ downfall. Avoid that by adhering to a philosophy of “Always creating value.”So, even before you begin advertising your business, you need to review what kind of services you plan to offer. Customers must experience a deep sense of satisfaction from your services in exchange for whatever fees they are giving you.

Give Customers What They Really Want

Offering diet plans and other wellness programs will require your business to be intuitive and empathic about your customers’ struggles. You should be in the business of giving effective, easy, and enjoyable ways to lose weight. This means that you must offer custom-fit plans for different individuals because not all strategies work well for every body type.

Make sure that your business is capable of determining the individual needs of your customers and then successfully addressing them through your various services and products. When marketing your business, you must emphasise the specific details about how you can address what a potential customer needs, even beyond his or her knowledge, and then how you can address those needs through your competent services and products.

With the rampant activities of fraudulent weight loss programs, people are now hesitant on whom to trust. One way to help increase your chances of having customers to pay attention to your business is by highlighting in your marketing efforts the elements that make your business different from the rest of the competition. Giving your customers what they really need in a way that has never been done before is a fantastic way to achieve this.

How to Control Attrition

Attrition occurs when a customer achieves his or her goal weight and then stops using your services or products. This can also happen when a certain client quits your program due to disappointment after failing to lose weight.

Clients who have experienced success in your program will automatically become your effective marketing representatives. They will tell friends and family about the terrible or terrific experiences that they went through because of your business. So you have to take good care of them. One way to do that is by offering additional services that will encourage and provide support to each other, such as moral community support, or regular weigh-ins to push them to go further. These things are also important in helping avoiding attrition.

Highlight these seemingly small but very important add-ons to your offerings in your marketing materials. These are important actions that will signal your true sympathy with your customers, which they will appreciate.

What Keeps Them Engaged?

In order for your marketing efforts to lure the heads of potential customers, you must know what will keep them engaged. In the easy diet plan business, your customers are aiming to lose weight so they can look good and feel great. Being healthy is also important but to look good is understandably the primary motivation by most people who will sign up.

By knowing this, you can then manipulate your marketing efforts to revolve around this concept and tell potential customers that achieving a healthy body is icing to the cake.

Online Advertising & Attracting New Customers

Promoting your business in newspapers, magazines, and flyers are great ways to advertise your business, if you have the budget for it. However, today where almost everything can be found in the digital world, you should harness the power of the internet to market your business.

Social media sites such as FaceBook, Instagram, Twitter, and Tumblr can be very powerful marketing tools for your budding business. You must create a resounding presence for your business in the online world, especially in these popular social media sites. What’s great about these sites is that you are also able to create a two-way communication portal between you and your customers.

Besides attracting potential clients who are social media-savvy, and there are plenty of them, you are also creating a two-way information channel through social media. You can immediately receive feedbacks, reactions, and suggestions from your past clients and you can address their concerns about your business in real time.

Marketing Phone Sex Services in Australia

Marketing-Phone-Sex-Services-in-Australia

Phone sex services are a part of the adult industry in Australia with a multimillion dollar sector generating employment for thousands of people. Businesses and operators in this industry apply marketing principles to thrive in this competitive landscape. Commercial phone sex services in Australia started around the ‘80s. Phone sex services are traditionally marketed through radio, tv and print. Phone sex advertisements are seen in late night commercials in radio and television. While phone sex numbers are usually listed in magazine and newspapers classified sections.

Phone sex had almost disappeared over the past decade in Australia. The decline in the business is due to the restrictions in advertising. Adult phone services advertisements in newspapers, tv and radio are shrinking every year. Most of the newspapers have banned sexual services advertisement because it portrayed women’s body as a sexual object.

The advent of the internet and digital technology changed the phone sex industry’s way of doing business. Around 25 percent of all ads in adult magazines are dedicated to phone sex before but now clients preferred cheaper internet pornography and are now downloading free adult content from the internet. The average price per minute of phone sex services has also dropped dramatically in the past decade. More and more people are moving online. The internet had been a challenge for phone sex companies and local operators. But they found ways to incorporate online marketing strategies into their services.

Instead of being a detriment, internet has improved the phone sex business. Websites and online webpages had been the primary way for phone sex companies to market themselves. Men can now look into profiles and communicate with PSO through their websites. With mobile devices guys can now call right from the advertisements or websites. It is now an imperative for phone sex workers to have a personal website to market their services.

The internet paved a way to other phone sex related services like sms chat or sexting. Live video sex wherein calls can be made from a phone or desktop anywhere in the world and billed directly to the phone or credit card. Phone sex tv is a combination of Voip technology with high definition studio based Web TV. This is a web based live multi-channel, interactive phone sex tv show where you can chat live with phone sex girls on the screen. By utilizing these technologies the phone sex companies continue to thrive by making their companies more accessible and efficient.

Social media has become a vital part of marketing phone sex services in Australia. Phone sex operators use it as a tool to reach and connect to a broad network of people for free. Today phone sex workers are openly using social media networking sites like Facebook and Twitter to promote their services and connect to existing and potential customers. Other social media sites like YouTube, Craiglist and Chat Roulette offers free advertising opportunities.

Phone sex operators in Australia are now marketing themselves through website, search engine optimization, online advertising, blogs and message boards. Traditional marketing in porn magazines, newspapers, radio and television are blended with digital marketing strategies. Digital marketing skills are now a must for phone sex operators to stand out from competition. Understanding the changes in the social, digital and mobile technologies and adapting to them by applying digital marketing strategies is the key to success in the phone sex industry today.

Digital Marketing for the Finance Industry

Digital-marketing-for-the-Finance-industry

It is quite apparent the financial industry has been slow to adopt digital technology as part of its marketing planning and execution. Lack of trust is the number one challenge facing the finance industry. People are concerned about who they trust with their money, where they save it and where they invest it. As people become tech savvy, the first thing they do is to look for online resources. They check their balance online, ask for friends recommendations and give good or bad company reviews. And they do it 24/7 anywhere using their smart devices.

Digital marketing strategy is crucial to financial industry. Businesses without digital marketing campaigns will be left behind. They need to develop strategies that will gain the trust and confidence of customers to remain competitive and drive revenue. Digital marketing for the finance industry aims to reach customers across multiple channels to meet their needs in personalized way, convert website visitors into leads and eventually clients.

Financial marketers are now learning the benefits of going digital because they are seeing the poor audience engagement in traditional marketing channels. Financial companies need to get found online. The first step to increasing your online presence is optimizing your website so searchers can found you on the first page of Google. Customers use a range of mobile services to manage their account. A responsive web design will deliver new online banking experience regardless of which device the customer use. Mobile financial apps are frequently used by customers, create more secure mobile app that makes logging in easier.

With tight communication regulation facing the industry these days, it is important to deliver powerful marketing messages without sacrificing accuracy or compliance. Regulations are predominantly focused on what’s being said, not the manner of execution. Deliver valuable and relevant information in compelling, engaging, and entertaining way through content marketing. Make sure that your website has a blog that you can populate with fresh, quality content that will generate traffic and conversions.

Social media is the best way to connect to the world. Banks and bad credit loans companies can engage users not only to help cross-sell and upsell but also to attract potential customers. Do not be afraid of security and reputation, if you provide good product and services, satisfied customers will advocate your brand and silence the noise that a few disgruntled customers are making. Enhance existing social media campaigns and give incentives to customers for sharing socially.

Adapting online video can significantly boost a company’s inbound and social media marketing success. Video is very effective and very searchable, it appear on top of search listings. With the right video message, firms can leverage their marketing analytics to target the right audience.

Surveys are great for collecting valuable data. Craft unique questions so the data you will obtain is more valuable. Competition is another way to create awareness and collect valuable data. Everyone like to win, if the prize has enough value and targeted to the right audience will work really well. Based on the data gathered, combine CRM data with marketing analytics and then use automation to systematically up-sell, cross-sell and nurture your customers.

Compliance concerns have kept most financial firms from using e-mail marketing. The financial industry has an average of 2-3% click-through rates due to poor segmentation. Marketing analytics can help firms to segment, target and personalized e-mail better. By using marketing automation a two-way conversation can be created by listening to customer’s online behavior.

Today’s marketers must understand digital and online marketing serves as one of the most important aspect of marketing. Don’t get left behind, engage in digital marketing and reach customers across multiple channels with positive and credible messages.

Marketing Debt Consolidation Services

Marketing-debt-consolidation-services

Are you struggling to make payments on different debt obligations like credit cards, personal debt, retail store cards, student loans, medical bills and cash advances? Maybe it’s time to consider debt consolidation to achieve financial freedom. Debt consolidation works by transferring different debts to a new loan, putting all your debts in one place, so you only have one interest rate to pay and one payment to make every month.

You can consider debt consolidation:
• If you want to secure lower interest rate from credit cards.
• If you want affordable monthly payments.
• If you have bad debts and its affecting your outstanding debts.
• Your credit file is affected by your outstanding debts
• If you lost your job or had a change in income.
• If you want a fixed interest rate.
• If you want convenience in paying only one loan.

Debt consolidation can simplify your life by getting just one monthly payment rather than several payments every month. There are real advantages to debt consolidation offered by a legitimate company or financial institution–

• Lower interest rate than that on credit card and store card debt.
• Rectify bad credit that can prevent further damage to your credit.
• Better financial management and the chance to eliminate debt.
• Reduction in collection activities.
• Better understanding of the total amount of debt accumulated.

Debt consolidation can be a useful tool for debt management and reduction, make sure to deal with the right company to help you make decision. Here are some keywords to type in the search engine to search for debt consolidation company:
Debt consolidation companies
Credit Card Consolidation
Credit card debt consolidation
Credit card debt relief
Debt Relief
Debt Consolidation Loans
Debt Management Programs
Debt reduction management
Debt Agreement Services
Debt settlement

Useful tips in selecting a debt consolidation company:
Avoid companies that make unrealistic claims or employ high pressure sales tactics. A debt consolidation company doesn’t have to charge you an upfront fee since they make money off of the interest you pay. Make a note on how long the term is, you might end up paying more than before. If a company claims to be non-profit, make sure that it is. Do some computation before committing, add the fees and the interest and compare with your current debt.

Marketing debt consolidation services in a very competitive market employs different marketing strategy. Marketing needs to focus on putting across the advantages of the products and services offered. Most debt consolidation companies use traditional methods like print advertisements, brochures and advertisement in community newspapers. Television, radio and trade shows are also used to promote debt consolidation services.

One way of lead generation technique used is the referral system. Debt consolidation companies built referral relationships with accountants within local market companies who will refer client with debt issues.

Today people use the internet to conduct their preliminary search when looking for a debt consolidation institution. Companies are now using internet based strategies like SEO optimized website, search engine advertisement, mobile phone ads, pay-per-click, banner ads and Facebook ads with catchy titles.

Debt consolidation could provide a reasonable way for debt management and reduction. Make sure you are dealing with the right company for professional advice and opinion to help you achieve your objectives.

Marketing the Mobile Phone Radiation Message through Social Media

Social media have changed the way we communicate not only by connecting people but by promoting an important health message. Anyone with a computer or a mobile phone can connect with people and spread the word about mobile phone radiation. The most popular social media platforms are Facebook, Twitter, YouTube, LinkedIn and Blogs. The conversational approach of social media provides effective tools to influence the public and get the message out. Its viral nature makes social media reach greater than traditional media.

People are spending more and more time on the internet than ever before and often log on to various social networks. Marketing the mobile phone radiation message through social media is the most effective marketing strategy to spread the message across and reach the biggest possible number of people.

Social media educate the public about the dangers of mobile phone radiation. Anytime the power is turned on, mobile phones and wireless devices emit electromagnetic radiation – even in stand-by mode. Mobile phone radiation is absorbed by the body; children absorb more radiation because of thinner skull. Exposure to radiation causes brain cancer, reduced sperm count, DNA damage and memory loss. Use your social accounts to educate the public about the health risk of radiation and gain inspired followers.

The more you use your social media accounts to inspire visitors and followers about the mobile phone radiation, the more you gain educated and engage supporters. Social media gives you direct access to the public in the most cost effective way. If you don’t have a full-time staff dedicated to social media management, a full service digital marketing agency is often more cost-effective than trying to do the work in house. Choose an agency with a whole team of experts in the different areas of digital marketing dedicated to the success of your business.

Social media inspire the public to act and protect themselves from the health risk of mobile phone radiation. People can protect themselves from the dangers of mobile phone radiation by using anti-radiation accessories. Mobile Safety accessories are scientifically tested products on the market today proven to reduce the hazards of mobile phone radiation without altering or degrading the phone’s operation. Continue to use your mobile phone and wireless devices with a peace of mind knowing you are protected from electromagnetic radiation. Do you have enquiries about booking an information session for your workplace, community group or school? Drop a note at trade@mobilesafety.com.au or call 1300 55 66 23

Web Design Melbourne: Hospitality Industry Branding

Crooked Micks Creative, a Melbourne based design studio has been behind many hospitality businesses branding. They design and develop effective and affordable websites for the hospitality industry. Creating extraordinary hospitality experience through branding expertise and website design. They had been developing websites for hotels, clubs, bars, café across New South Wales and Melbourne. Branding, website design, and strategy they’ve done it all. They know what works for the hospitality business and they have a portfolio to prove it.

Branding
Brand your hospitality business personality. Successful brands aren’t just a great logo; it’s a consistent marketing voice. Brand promotion and activation is combining strategy with creative to create a consistent brand. It’s about creating a total brand experience that leaves a lasting impression.

Branding-web-design-melbourne

When Luna Lounge, one of Sydney’s iconic nightclubs, relaunched in 2011, Crooked Micks created a fun new identity that played on the name with a fun, moon and stars visual that works across the logo and accompanying collateral.

Hospitality Industry Specialist
If you own a hospitality business and you have web requirements better give them a ring. They have the hospitality branding experience and expertise to deliver new and vibrant designs for your business. Crooked Micks Creative have worked with hotels and lots of bars, both large and small and created engaging personalities for the venue. Also worked with alcohol brands, spirits, wines and beer brands creating and maintaining brands.

Hospitality-web-design-Melbourne

Sugarmill opened in Kings Cross at the end of 2008, and Crooked Micks delivered a bold branding solution taking inspiration from the grittiness and diversity of “the cross.”

Website design
Crooked Micks Creative, web design Melbourne design and develop effective and affordable websites for the hospitality industry. They provide website design and development, e-commerce and merchant integration, wordpress and blog design, flash animation, online marketing campaigns, search engine optimisation & email marketing services.

Website-design-example

The Denman Hotel is a country pub in the Hunter Valley NSW. With new ownership, the Denman has recently undergone a complete rebrand, with all identity and branding work done by Crooked Micks Creative, as well as website design and development.

Small Businesses and Start Ups
Crooked Micks loves working with small businesses. If you are just starting out they understand that it is important for you to carve out your own identity. Crooked Micks can help you – they know what new businesses need and how to achieve it in your budget.

Branding-design-web-design-MelbourneStarchild is a start-up children’s clothing label based in Australia. Crooked Micks Creative has created all branding and artwork for the label as well as developed an e-commerce website with merchant integration.

If you own a hospitality business give them a ring. Crooked Micks will develop websites that are delightful, creative and personal. Through attentive consultation they will find out what your taste is and design a website for you. They sell design value worth every dollar you invest with them. If you have a project that they can help you with or an idea you’d like to discuss then drop a note at info@crookedmicks.com or give them a call at 0418 683 845

Boost Your Company Status Online

Internet connection

Since the object related to Google in addition to other search engines would be to supply customers having the most suitable as well as finest quality content achievable, it makes sense just why they’d operate in the amount of societal stocks a brief article or item web page.

Needing to comprehend the right on-line marketing strategy can help a bunch that is complete.

That’s a big reason many companies are installment supporting consumers and societal share plug in .

There are many  options that will foster little to businesses that are enormous. Possibly the most dependable content marketers are undoubtedly those who are likely to make additional estimates.

Using info plus metrics to judge advertising success may be much from a fresh thought. However, it’s a bit entailed when it comes to promotion and content stuff promotion, which might include social media, custom and promotion materials created with visual posts including advice action and graphics pictures.

Instead, on-line marketers should take a complete view on how content is determined by them. Easy theories for measuring material promotions and promotion accomplishments in Internet Marketing Service are as follows:

1. Promotion and successful substance promotion needs a measurement technique that is certain.
2. Figure interactions, business end results and additional observers relationships .

Advertising professionals should discover how promotion and substances promotion perform and create significant measurements including effect on customer cable connections, instantaneous communications utilizing the substance as well as downstream company end results or promotion and promotion targets.

3. Beware of usable optimizations that escape through promotion targets and general promotion.

Marketing professionals must comprehend how one can balance efficacy versus promotion and bigger promotion priorities that are great, including crowd size versus consumer worth that is seen.

Marketing Investigation Training

Above and Beyond Training Solutions offers investigation training and compliance training Australia-wide. They are custom crafted to provide practical, case-based training for anyone involved in conducting investigations of any size.

If your investigation is flawed, the consequences can be disastrous. Whether it’s in business, academia or public sector, conducting fair and thorough investigations of controversial or challenging situations is important to a company’s reputation. Mishandled investigations inevitably cost time, money and are a disruption to the organisation.

Specialist training offered includes:

Investigation Techniques – be your own business analyst, investigative training prepares employees to take charge when conducting investigations, attending to workplace accidents and completing compliance work. Conduct effective and accountable investigations, capable of withstanding scrutiny from external authorities.

Interviewing Techniques – enhance individual skills when interviewing witnesses and suspects. Learn best practice techniques used in law enforcement organizations world-wide. Learn interviewing techniques and strategies used when interviewing witnesses and suspects and conducting research in relation to workplace accidents.

Incident Scene Management – provides assistance to staff likely to attend incident scenes in the workplace. Learn essential information in controlling and coordinating a scene for evidence gathering or scene preservation for other investigating bodies. Skills learnt can and should be applied to any incident scene, from workplace accidents to workplace deaths.

Conducting surveillance – acquire basic understanding of the principles of conducting mobile and static surveillance of persons or properties. This training is aimed at private investigators or other investigating bodies conducting surveillance as part of their business function.

Clients who will benefit from investigation training include those working as enforcement officers, regulators, investigators, human resources professionals, human rights officers, compliance officers or internal auditors and their managers working in both public and private sector organizations.

Before the internet, traditional marketing activities were usually limited to expensive advertising, brochures, direct mail, cold-calling and networking. You hoped customers found you through word- of- mouth or Yellow Pages advertisements.

Marketing Investigation Training in a suspicious world, during this digital age is quite a challenge. Prospective clients now look on the internet to find workshop services they need. In Above & Beyond’s case, a website is used to present unique work and services. Above and Beyond Training is not just your average business training service; its foundation is embedded in the most disciplined industries in the world – the military and police. Workshops and presentations are available in Sydney, Melbourne, Brisbane, Adelaide, Canberra and their home city of Perth.

Search engine optimisation helps Above and Beyond Training Solutions be easily found by searchers who need investigation training. By targeting a range of keyphrase variations and providing engaging content on website that search engine like is how they increase search engine rankings. They also have a video embedded on their site. Embedding video on website can be an important traffic builder, especially if the video is hosted on YouTube. Social media platforms like Facebook, Twitter, Pinterest , Instagram and Linked in help get inbound links to the video. Whatever means available to encourage views increases web traffic and ultimately training appointments and bookings.

Interested in training tailored specifically to the type of investigations you do? Or if you need help with any of the following areas:
• Business Training Solutions
• Leadership Development & Consulting
• Recognised Prior Learning (RPL)
• Investigative Techniques Training
• Emergency Management
• Keynote Speaking

If you’re serious about improving personal or business performance, call Oscar on 1300 669 650 or Email: info@abovebeyondtraining.com.au for a complimentary assessment of your training needs.

Marketing Tinnitus Prevention and Treatment

Tinnitus-marketing-prevention-and-treatment

Tinnitus is a physical condition, experienced as noises or ringing in the ears when no such external physical noise is present. It is not a disease but a symptom caused by a fault in the hearing system. The inner ear, or cochlear is involved for many people. Some instances of tinnitus are caused by ear infection or blockage in the ear.

Tinnitus prevention includes:
– Avoiding or limiting exposure to loud noises such as music, power tools, industrial machinery and gunshots. Wear protective earplug if you cannot avoid loud noises. Minimize your volume while listening to music when using headphones.
– Cut back on caffeine use.
– Do not smoke. Nicotine use may cause tinnitus by reducing blood flow to the ear.
– Limit aspirin use or other non-steroidal anti-inflammatory drugs.
– Exercise prevents tinnitus because it improves blood flow to the ear.
– Manage stress; fatigue and stress makes tinnitus worse.
– Maintain a healthy weight; tinnitus occurs more frequently in obese individuals.

Tinnitus Treatments:
– Medication for any medical condition.
– Adjustment or stopping current medication that may be causing the ringing in the ears.
– Cognitive Behaviour Therapy
– Hearing Aids
– Therapeutic Noise Generator
– Tinnitus Retraining Therapy
– Cochlear Implants
– Repairing abnormal blood vessel in case of vascular cause.

Millions of people suffer from Tinnitus and about 18% of Australians have tinnitus at some time of their lives. Tinnitus has 9,900 monthly searches in Australia. It is very clear that people are concerned about “ringing in ears” or “ringing in the ears”. People on the 50 plus population, a key demographic for hearing care professionals, are increasingly using the internet for health advice.

The number of seniors online has grown by 85%. Approximately 45% of people age 70-74 years are online, half of whom use online search engines for health-related products. Hearing care professionals need to be online to reach these people. Marketing tinnitus will not be so difficult because there’s a demand out there; people are searching for information about tinnitus online. In order for hearing care professionals to reach these people, tinnitus information should be included on their website along with a call to action to motivate the searchers to make a call for tinnitus consultation.

Driving client traffic to your office must be planned for by every hearing care professional. Drive traffic to your office by driving web traffic. Start a blog that provides information about tinnitus. Feature reviews of new tinnitus products with an overview of tinnitus-related news. Marketing tinnitus on video should include patients’ testimonials, guides and education. These can help you to be positioned as tinnitus expert. A good website should be optimized to include key words that potential customers could be searching for like “tinnitus” “ringing in ears” “hearing aids” and “cochlear implants.”

The importance of reaching the right audience and delivering compelling messages is critical to marketing tinnitus success. Traditional marketing practices should be mixed with online marketing strategy. Hearing care professionals should build relationship with referral sources. It is incumbent on audiologist to get into the medical community and educate practitioner’s not just physicians to develop referral sources. Place tinnitus brochures and business cards in doctors’ offices to hand out to patients.

Hearing care professionals should build relationship with business communities and service organizations. Direct Marketing Association is just an example of networking organization that can help you. Organization like Rotary can help you give back to the community and develop your marketing within the community.

One way to provide tinnitus support and find new clients is by starting a support group. It can provide both comfort and information; it is not only helpful for the sufferers but useful for audiologists who are looking to grow their business. Running a free support group can help open your doors to several new clients.

Newspaper advertising, direct mail, radio and television and the internet are some of the marketing activities you can use – all of which yield results in generating client leads. But whatever marketing combinations you use, everything is directed to one goal: to schedule appointments, fit hearing instruments and ultimately make a sale.

 

Marketing Cosmetic Surgery to Australia

cosmetic surgery sydney australia

Marketing cosmetic surgery to Australians is a booming industry as so many of them aged their skin with sunburn and so much of their bodies get exposed due to their open society which leads to people feeling natural showing off their bodies especially in their hotter weather.

This has led one digital marketing expert to develop a high-quality new website which is geared towards helping cosmetic surgeons get better rankings in their local cities, towns and even neighbourhoods.

Beautification.com.au is a stunning website which succeeds in presenting cosmetic surgery as a lifestyle option rather than an invasive and sometimes traumatic surgical procedure. Its catch-cry “cosmetic surgery as an art form” is an idealised message which borders on the transcendent.

Thanks to the pervasive power of social media and its endless #selfies, narcissism has reached new levels as society communicates more superficially than at any other time in history. In that regard Australia, as an avid consumer and copier of American cultural propaganda, is achieving similar statistical uptake of cosmetic surgery procedures as these USA stats:

  • There were 2.4 million Botox treatments in 2010.
  • The number of cosmetic surgeries has grown from 2.1 million to 9.2 million in the last 15 years.
  • Nearly $6.2 billion was spent on plastic surgery in 2011, with the top procedures being liposuction, breast augmentation, and abdominoplasty.

So which Australian cities are the heaviest consumers of cosmetic surgery?

Sydney, with the largest population, and with a strong advertising industry presence across all its industries, is also per capita the highest user of cosmetic surgery. Being a fairly sun-drenched city, where in summer locals flock to the iconic Bondi Beach to bake themselves a deep-epidermal tan, means that there is an ever-flowing flock of 30-something ladies needing beauty therapy, skin cancer removals and outright skin grafts.

Melbourne is the cafe-latte capital of Australia. Italian and Greek migrants run the city and their archetypal Roman noses do mean that the city the rest of Australia calls bleak city is the rhinoplasty capital of Australia.

Brisbane – what Bondi beauties do to their bodies, Brizvegas babes quadruple it. Queensland’s sun-soaked surfie culture means even more work for plastic surgeons seeking to salvage what skin has been left untouched by Ra’s rays.

Perth, Adelaide and Canberra also have thriving cosmetic surgeons who barely have to compete for a dollar. However with Google’s virtual monopoly on search traffic, it’s a simple fact that the smart plastic surgeon will ensure he has the very best rankings in town.

Hence Beautification.com.au has a strong future as a foregrounded directory for this industry.