Marketing Auditory Processing Disorder Treatments to Parents Who Don’t Want To Listen

Marketing-Auditory-Processing-DisorderChildren with auditory processing disorder may exhibit listening and learning difficulty. APD is a complex problem that affects up to 5 percent of school-aged children. These children have normal hearing ability but don’t always understand what the sounds mean. Children with APD do not recognize the differences between sounds in words even when it spoken loud and clear. This problem more likely occurs when the child is in a noisy environment.

No single profession can provide diagnosis, treatment and support to manage APD in children. A multidisciplinary team is needed to understand the problems exhibited by children with APD. An audiologist is needed to administer a series of test to diagnose the processing problem. A pediatrician can help rule out possible cause of disease with the same symptoms. A psychologist will evaluate cognitive functioning and behavioral challenges. An otolaryngologist may help if there is a disorder or disease related to hearing. A special education adviser can observe and assess the child in school.

Parents’ who has a child with APD often had a hard time figuring out their child struggles in school. It’s a kind of relief when their child receives the diagnosis of auditory processing disorder. Just learning the cause of the child’s difficulties is helpful to both parents and child. After the feeling of relief, the parents need information on how to help their child with APD. Much information will be learned from individual consultation with professionals.

Understanding that APD is real and stressful for children will help parents understand what their child is going through. APD is treatable unlike higher order disability like autism and intellectual disabilities. APD is more able to be corrected than some hearing disorder. Because the dysfunction is in the brain, neuroplasticity or the brains’ ability to learn new skills will correct it.

Management Strategies for Parents
• Reduce background noise at home and at school, provide a quiet study place for your kid.
• Teach your kid to be aware of background noise and try to move to a quieter place if possible.
• Have the child be seated at the front of the room with a helpful seatmate.
• Ask your child look at the person he is speaking.
• Use simple, descriptive sentences.
• Ask your child to repeat your instructions once or repeat it until the task is complete
• Simplify multi-step directions by breaking it to parts.
• Speak slowly and at a slightly increased volume
• Offer written instructions or teach your child to write notes.
• Ask your child wear a watch and organize household routine.
• Think before criticizing your child.

There are well-known listening therapies on the market that can help children with Auditory Processing Disorder:

Tomatis Method – is based on the work of French Otolaryngologist Alfred Tomatis. This method assists and accelerates communication, listening skills development and language.

Auditory Integration Training – was developed by otolaryngologist Dr. Guy Berard. AIT helps to rehabilitate auditory system disorder and hearing distortion.

Enlisten – based on Dr. Alfred Tomatis work, this therapy exercised the Voice-Ear-Brain connection. This program trains the ear to distinguish language, music and noise.

The Listening Program – this is a music based auditory stimulation method. It provides brain stimulation that exercises the different areas of the auditory system to improve school performance.

Therapeutic Listening – combines listening therapy and physical activities. TL impacts sensory modulation, behavior and speech difficulties. TL is implemented by a trained therapist.

Samonas Auditory Intervention – sound therapy program that combine sound, music and science. The music is artistically and scientifically structured and customized.

Auditory processing disorder treatments require the involvement of the parents in listening to the music-based program with their kids. But not all parents are willing to commit to this participation saying they are too busy. APD is a real disability, by using the recommended techniques and strategies in speech and listening therapy, parents can help their children grow to be successful adults. If you suspect your child have an APD have him evaluated by an audiologist to perform assessment and discuss the best options available for your child.

Marketing Tinnitus Prevention and Treatment

Tinnitus-marketing-prevention-and-treatment

Tinnitus is a physical condition, experienced as noises or ringing in the ears when no such external physical noise is present. It is not a disease but a symptom caused by a fault in the hearing system. The inner ear, or cochlear is involved for many people. Some instances of tinnitus are caused by ear infection or blockage in the ear.

Tinnitus prevention includes:
– Avoiding or limiting exposure to loud noises such as music, power tools, industrial machinery and gunshots. Wear protective earplug if you cannot avoid loud noises. Minimize your volume while listening to music when using headphones.
– Cut back on caffeine use.
– Do not smoke. Nicotine use may cause tinnitus by reducing blood flow to the ear.
– Limit aspirin use or other non-steroidal anti-inflammatory drugs.
– Exercise prevents tinnitus because it improves blood flow to the ear.
– Manage stress; fatigue and stress makes tinnitus worse.
– Maintain a healthy weight; tinnitus occurs more frequently in obese individuals.

Tinnitus Treatments:
– Medication for any medical condition.
– Adjustment or stopping current medication that may be causing the ringing in the ears.
– Cognitive Behaviour Therapy
– Hearing Aids
– Therapeutic Noise Generator
– Tinnitus Retraining Therapy
– Cochlear Implants
– Repairing abnormal blood vessel in case of vascular cause.

Millions of people suffer from Tinnitus and about 18% of Australians have tinnitus at some time of their lives. Tinnitus has 9,900 monthly searches in Australia. It is very clear that people are concerned about “ringing in ears” or “ringing in the ears”. People on the 50 plus population, a key demographic for hearing care professionals, are increasingly using the internet for health advice.

The number of seniors online has grown by 85%. Approximately 45% of people age 70-74 years are online, half of whom use online search engines for health-related products. Hearing care professionals need to be online to reach these people. Marketing tinnitus will not be so difficult because there’s a demand out there; people are searching for information about tinnitus online. In order for hearing care professionals to reach these people, tinnitus information should be included on their website along with a call to action to motivate the searchers to make a call for tinnitus consultation.

Driving client traffic to your office must be planned for by every hearing care professional. Drive traffic to your office by driving web traffic. Start a blog that provides information about tinnitus. Feature reviews of new tinnitus products with an overview of tinnitus-related news. Marketing tinnitus on video should include patients’ testimonials, guides and education. These can help you to be positioned as tinnitus expert. A good website should be optimized to include key words that potential customers could be searching for like “tinnitus” “ringing in ears” “hearing aids” and “cochlear implants.”

The importance of reaching the right audience and delivering compelling messages is critical to marketing tinnitus success. Traditional marketing practices should be mixed with online marketing strategy. Hearing care professionals should build relationship with referral sources. It is incumbent on audiologist to get into the medical community and educate practitioner’s not just physicians to develop referral sources. Place tinnitus brochures and business cards in doctors’ offices to hand out to patients.

Hearing care professionals should build relationship with business communities and service organizations. Direct Marketing Association is just an example of networking organization that can help you. Organization like Rotary can help you give back to the community and develop your marketing within the community.

One way to provide tinnitus support and find new clients is by starting a support group. It can provide both comfort and information; it is not only helpful for the sufferers but useful for audiologists who are looking to grow their business. Running a free support group can help open your doors to several new clients.

Newspaper advertising, direct mail, radio and television and the internet are some of the marketing activities you can use – all of which yield results in generating client leads. But whatever marketing combinations you use, everything is directed to one goal: to schedule appointments, fit hearing instruments and ultimately make a sale.