Before the digital era people looking for compensation lawyers turn to the local Yellow Pages. Today, more people who hire a lawyer for their comcare claims or workplace claims use the internet in order to find legal services. About half of the people who need legal services end up with legal representation as a result of internet search. Therefore it is imperative for Lawyers and Law firms to employ digital technologies to help consumers find them when they are needed.
Why should Compensation Lawyers use Digital Marketing?
Digital marketing makes use of digital devices to promote legal services. It’s a valuable pursuit for any lawyer. A successful digital marketing campaign helps clients find the right lawyer to handle their legal needs. Digital marketing raise the possibility of generating new business. Successful lawyers and law firms have mastered the art of marketing. In this digital era, it is important to learn how to digitally market your law business. Here are some digital marketing strategies for the legal industry:
Website – website directly represent your brand, it’s a reflection of your business. An average searcher looking for personal injury lawyers or accident compensation lawyers compares 5 sites to find a good one. Your website gives first impression on potential clients; give them a reason to call you first. A good website design will help you stand out from the crowd and attract web visitors.
Blog – “blawging” or legal blogs is now a firmly established marketing tool. It is the best representation of lawyers to the web. Blogging is a quick and useful way of updating developments to clients, colleagues and the general public. Blogging should be a part of lawyers’ professional routine. Regular blog post keeps content fresh and helps the site get a high rank in search engine.
Search Engine Optimisation – is the process of intentionally designing website to push the law firm web pages higher in search ranking. Use geo-targeted keyphrases with location specific keywords like compensation lawyers Sydney, compensation lawyers Melbourne, compensation lawyers Brisbane, compensation lawyers Perth, compensation lawyers Adelaide and compensation lawyers Gold Coast. This strategy helps law firms with multiple offices in different cities. The higher your search ranking for each city the more likely potential clients will find you.
Call tracking – call tracking gives you the ability to trace phone calls back to the caller and the keywords visitors used to get to your website. Proper call tracking will allow you to spend the least to achieve more. Tracking calls made from any page on your site and monitoring visitor submissions help you evaluate the return on your digital efforts.
Pay per Click – paid search engine advertising increases web traffic by 66%. PPC marketing campaign includes keyword research, ad copy development, geo-targeting and mobile pay-per-click. PPC ad help website score well with Google thus, it raise the visibility of law firms and generate high-quality leads.
Social Media – is a great addition to digital marketing strategies. Social media has the potential to help lawyers market their services, network with other lawyers and build connection with potential clients. Lawyers should consider using Facebook, LinkedIn and Twitter. Among the three, LinkedIn is the best social media platform for compensation lawyers because it has proven client acquisition potential. LinkedIn offers advance features which provide platform for law firm outreach and marketing efforts.
Local Directories – Online local directories like Google+ Local and Yelp attract billions of searches a month. Submit data to these services because this is where potential clients will look for when searching for a certain type of lawyer in particular locality. Keep business information consistent on all online directories for brand consistency.
Mobile Marketing – eight in every ten adults own a mobile device and more than half of them rely on a tablet or smartphone to look for compensation lawyer services. As mobile technology infiltrates the internet it is very opportune to incorporate mobile marketing to your digital marketing strategy.
Video marketing – Youtube is one of the most popular website online. It’s very easy to make a video and put it online to leverage your services. Video is a great way to present yourself and make yourself more attractive to clients.