Social Media for the Hospitality Industry
Are you a café, bar, restaurant or hospitality operator? Your employees and customers are on social media. Are you? There is no doubt that social media generates income. People are more likely to buy from company they see online. The hospitality industry should not be left behind, use social media platforms such as Facebook, Twitter, Instagram and Pinterest to grow your business.
Nowadays most people agree that social media can a critical component in café and restaurant marketing. So you decided to sign up and have a social media presence. Have you decided who would handle your social media management? Letting your staff whose active on social media doesn’t guarantee they can translate into marketing skills. Managing social media requires time and effort, social media operates 24 hours a day 7 days a week.
The person who will be your online face must possess these skills:
Articulate – he must be able to write about your food and services confidently and coherently.
Knowledgeable – must know things like your servers do to be able to answer question.
Personable – personality can be felt even online.
Committed – cares about product and services and committed to the success of your business.
Accountable – responsible and knows his role in social media marketing.
Your social media manager must be a committed professional that cares about your product and services. If you don’t have a full-time staff that can monitor or manage existing social media networks, a full service social media agency for the hospitality industry is more cost-effective than trying to do the work in house. Hiring an agency to manage your brand’s social media presence will guarantee you stay on top of the social media trends and your competition.
Here are some reasons why you should hire a social media agency for your hospitality business:
A social media agency understands your analytics. They are familiar with the words reach, virality, RT’s, click through etc. They will analyze and interpret every number and graph to make sure you’re getting the best ROI on social media.
Cafes in Perth will benefit from a social media agency because agency knows the importance of social media for your business. A good social media agency will work hard to develop a voice for your brand that works for each social media network. They just doesn’t stop at posting content but busy interacting, with the audience, promoting and networking to extend your fan base.
Cafes in Brisbane know that an agency has proven expertise in managing social media accounts and knows what works and what doesn’t. Their expertise comes from managing other social media accounts.
Social media agency is built on solid reputation and strong relationship. They can advise you on what will benefit you most when it comes to social media presence and social media marketing. They can help you with customer engagement by using social media.
Cafes in Adelaide can be assured of that more foot traffic will be generated for the business because of the content the agency is creating. Regular and engaging content enables the cafe to continue to remind its customers of what it has to offer. Enticing images will keep a restaurant’s customers interested and prompt them to dine with more often.
A social media agency is a hundred percent dedicated to your social media. They are driven to make your restaurant succeed because the responsibility falls on their shoulders. If they fail to deliver they will be out of job.
A full service social media agency that has 15 years experience in the hospitality sector is Atomic Social Media. They provide simple and easy to understand packages for hospitality clients with monthly fees for daily social media activity and development starting at just $220 inc gst per month. They mainly manage social media for restaurants, cafes, bars, pubs, wineries and alcohol brands on the broadcast platforms like Facebook, Twitter, Instagram and Pinterest and one benefit is clients having more time to get on with their daily business operations. Social media doesn’t just expand a company’s presence in the digital realm – it builds a stronger relationship between a business and your customers.