Retail vs retailing online a men’s boxer shorts story

retailing-online-a-mens-boxer-shorts-story

Retail stores and online retailing have certain pros and cons that differ depending on the types of products offered and the specific needs of the shopper. Retail stores have their benefits and certain product categories are better suited to traditional retail environments. The number one benefit of retail store is the ability to let the consumer see and touch the product in person. Although online retail stores can provide pictures and videos, seeing and feeling create better impression. Retail stores have more edge when it comes to personal branding and reputation.

With the popularity of online shopping, new retail businesses no longer have the need to open an expensive storefront instead, cost effective warehouses are used to hold inventory. The convenience of shopping online is the greatest benefit of online retailing. Customers can efficiently find the best price across different websites instead of having to visit many different stores.

The cost of maintaining an online store is lower compared to retail store that need to pay the storefront and the employees’ wages. Over a billion people worldwide today are using the internet and the first thing they do when they feel like buying anything is use the search engine for the product they need. Business owners are finding they can reach more and more qualified customers over the Internet compared to traditional retail stores.

One business which finds the benefits of online retailing over retail stores is Belmondo Boxers. The company launched its first mens boxer shorts collection in bright, fun patterns and colours in 2006. Belmondo boxers are made of 100% soft cotton without the side seams, very comfortable to wear. They wanted to give men the opportunity to show their true colours and have fun underneath their conservative suits. The fun concept of the lids covered in the same fabric as the boxer inside was especially popular for gift giving.

Belmondo also makes an extensive range of silk ties. Plain coloured silk ties are perfect for every occasion – especially weddings. They also offer an array of colours and patterns in pocket handkerchiefs. Aside from these they also offer design, development and production service for retail companies and corporate use. They currently make silk ties, boxer shorts and small leather goods and distribute products throughout Australia and the world.

All orders will be dispatched the next business day. Belmondo uses various courier companies, depending on the destination. Packages should arrive within 2-4 working days for metropolitan addresses within Australia and a few extra days for rural locations.

Deliveries outside Australia are sent at a flat rate of $20 per delivery and are subject to the postal and customs laws of the customer’s country. Flat shipping fee of A$20 is exclusive of all import fees, duties, tariffs, taxes or other charges which may be payable in relation the country where the order was made. This includes Goods and Services Tax. Customers are liable to pay all such import fees, duties, taxes, and other charges should they apply.

Belmondo is totally committed to product quality and customer satisfaction. However being underwear, by law Belmondo is not allowed to take returns on its men’s boxer shorts because they’re underwear. As we’re all buyers of underwear it’s worth knowing such things and this info is clearly available on their website.

Shopping online with Belmondo is safe; payments are all processed through the National Australia Bank payment gateway. Any information received from browsers is secure and cannot be accessed by anyone not authorized by Belmondo. Contact details are only used to fulfill your order and never forwarded or sold to others. Credit Card details are not stored by Belmondo, for your security.

Belmondo spent an initial 9 months doing SEO and when that succeeded, it having only a small effect on sales despite many above-the-fold rankings for their target terms, it nevertheless spurred them on to use the same company, Atomic Digital, but engage the social media agency aspect of their digital marketing services.

Retail stores and online retailing have their advantages but the customer will prefer the one that can provide an enjoyable, convenient shopping experience. Customers expect a high level of service and dedication whether they are buying from retail store or online; both methods have opportunities to grow and improve as technology continues to advance.

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