Marketing Phone Sex Services in Australia

Marketing-Phone-Sex-Services-in-Australia

Phone sex services are a part of the adult industry in Australia with a multimillion dollar sector generating employment for thousands of people. Businesses and operators in this industry apply marketing principles to thrive in this competitive landscape. Commercial phone sex services in Australia started around the ‘80s. Phone sex services are traditionally marketed through radio, tv and print. Phone sex advertisements are seen in late night commercials in radio and television. While phone sex numbers are usually listed in magazine and newspapers classified sections.

Phone sex had almost disappeared over the past decade in Australia. The decline in the business is due to the restrictions in advertising. Adult phone services advertisements in newspapers, tv and radio are shrinking every year. Most of the newspapers have banned sexual services advertisement because it portrayed women’s body as a sexual object.

The advent of the internet and digital technology changed the phone sex industry’s way of doing business. Around 25 percent of all ads in adult magazines are dedicated to phone sex before but now clients preferred cheaper internet pornography and are now downloading free adult content from the internet. The average price per minute of phone sex services has also dropped dramatically in the past decade. More and more people are moving online. The internet had been a challenge for phone sex companies and local operators. But they found ways to incorporate online marketing strategies into their services.

Instead of being a detriment, internet has improved the phone sex business. Websites and online webpages had been the primary way for phone sex companies to market themselves. Men can now look into profiles and communicate with PSO through their websites. With mobile devices guys can now call right from the advertisements or websites. It is now an imperative for phone sex workers to have a personal website to market their services.

The internet paved a way to other phone sex related services like sms chat or sexting. Live video sex wherein calls can be made from a phone or desktop anywhere in the world and billed directly to the phone or credit card. Phone sex tv is a combination of Voip technology with high definition studio based Web TV. This is a web based live multi-channel, interactive phone sex tv show where you can chat live with phone sex girls on the screen. By utilizing these technologies the phone sex companies continue to thrive by making their companies more accessible and efficient.

Social media has become a vital part of marketing phone sex services in Australia. Phone sex operators use it as a tool to reach and connect to a broad network of people for free. Today phone sex workers are openly using social media networking sites like Facebook and Twitter to promote their services and connect to existing and potential customers. Other social media sites like YouTube, Craiglist and Chat Roulette offers free advertising opportunities.

Phone sex operators in Australia are now marketing themselves through website, search engine optimization, online advertising, blogs and message boards. Traditional marketing in porn magazines, newspapers, radio and television are blended with digital marketing strategies. Digital marketing skills are now a must for phone sex operators to stand out from competition. Understanding the changes in the social, digital and mobile technologies and adapting to them by applying digital marketing strategies is the key to success in the phone sex industry today.

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