Did you know that osteopathy is one of the lowest trending therapies as reported by Google Trends? It’s definitely lower as compared to other therapies such as acupuncture, chiropractic and physiotherapy.
Osteopaths should take advantage of the technological advancements we have today. Simply having a website is vital as the use of search engines can result into a large amount of new patients. Unfortunately, a number of osteopaths struggle to find the time to commit to their osteopathic internet marketing. Believe it or not, a lot of osteopaths don’t even have a website, and in this digital era, not having a website means having a business that’s virtually invisible.
There are many ways to market osteopathy with digital content.
In order to reach as many people as possible, every osteopath should have a website in order to be more visible and credible. A good website design should be easily accessible and interesting as it will draw the viewers’ attention and focus towards what’s being offered. For instance, celebrity osteopath Vicky Vlachonis helps push the entire industry through her website which promotes her book and also features a blog and a video with very interesting content.
Having a website is not enough. For a website to be of value, it must be found. The goal of SEO for osteopaths is to drive more traffic to their site and ensuring their website ranks higher in the search engine results. More traffic to their site means more business for them.
Blogs are important for digital marketing as it drives every other form of online marketing. Blogs allow osteopaths to create content and attract readers which can make them an industry leader and a trusted resource.
Video marketing is one of the most effective mediums for marketers to reach customers. Through videos, an osteopath can provide his or her audience a quick overview of what’s being offered without overwhelming them with text. Customers can already get the information they need just from a short yet visually-appealing video.
Social Media is extremely popular and it gives an osteopath the chance to network with other osteopaths, as well as build connection with potential clients. Since osteopaths are expert in the field of osteopathy, it would be the best channel to share their opinions and advice, plus give their followers the opportunity to interact with them.
Osteopaths should learn the importance of digital marketing to improve the falling trend of osteopathy. Digital marketing, no doubt, is a mega-trend. Increasing your web presence and your social media footprint is crucial to avoid extinction, and all osteopaths should be aware if this so they won’t be left behind.