Marketing Cosmetic Surgery to Australia
Marketing cosmetic surgery to Australians is a booming industry as so many of them aged their skin with sunburn and so much of their bodies get exposed due to their open society which leads to people feeling natural showing off their bodies especially in their hotter weather.
This has led one digital marketing expert to develop a high-quality new website which is geared towards helping cosmetic surgeons get better rankings in their local cities, towns and even neighbourhoods.
Beautification.com.au is a stunning website which succeeds in presenting cosmetic surgery as a lifestyle option rather than an invasive and sometimes traumatic surgical procedure. Its catch-cry “cosmetic surgery as an art form” is an idealised message which borders on the transcendent.
Thanks to the pervasive power of social media and its endless #selfies, narcissism has reached new levels as society communicates more superficially than at any other time in history. In that regard Australia, as an avid consumer and copier of American cultural propaganda, is achieving similar statistical uptake of cosmetic surgery procedures as these USA stats:
- There were 2.4 million Botox treatments in 2010.
- The number of cosmetic surgeries has grown from 2.1 million to 9.2 million in the last 15 years.
- Nearly $6.2 billion was spent on plastic surgery in 2011, with the top procedures being liposuction, breast augmentation, and abdominoplasty.
So which Australian cities are the heaviest consumers of cosmetic surgery?
Sydney, with the largest population, and with a strong advertising industry presence across all its industries, is also per capita the highest user of cosmetic surgery. Being a fairly sun-drenched city, where in summer locals flock to the iconic Bondi Beach to bake themselves a deep-epidermal tan, means that there is an ever-flowing flock of 30-something ladies needing beauty therapy, skin cancer removals and outright skin grafts.
Melbourne is the cafe-latte capital of Australia. Italian and Greek migrants run the city and their archetypal Roman noses do mean that the city the rest of Australia calls bleak city is the rhinoplasty capital of Australia.
Brisbane – what Bondi beauties do to their bodies, Brizvegas babes quadruple it. Queensland’s sun-soaked surfie culture means even more work for plastic surgeons seeking to salvage what skin has been left untouched by Ra’s rays.
Perth, Adelaide and Canberra also have thriving cosmetic surgeons who barely have to compete for a dollar. However with Google’s virtual monopoly on search traffic, it’s a simple fact that the smart plastic surgeon will ensure he has the very best rankings in town.
Hence Beautification.com.au has a strong future as a foregrounded directory for this industry.