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Mad Men 2.0: Why Social Media and SEO Are the New Traditional Advertising and How You Can Keep Up

Mad Men 2.0: Why Social Media and SEO Are the New Traditional Advertising and How You Can Keep Up

Register Now »
June 28, 2012
12:00 P.M. – 1:00 P.M. ET  |  Online


Sponsored by:  DMA Marketing Councils & The Search Agency

When we think about advertising, many of us imagine the Don Drapers of yore sitting around styled offices, sipping six hour early nightcaps, and inventing the creative concepts that will ultimately drive consumerism. The major players in traditional advertising still spend the big bucks on TV, print, and radio. However, are they the advertising channels that reap the most consistent revenue, brand awareness, or even conversions? No.

SEO and Social Media campaigns have made quite a stake in the advertising world, especially with consumers’ increased reliance on Google to make informed purchasing decisions. As such, online advertising efforts are no longer a specialty service but rather an integral component to a brand’s general marketing and overall business development plans. Without a gross amount of media spend, Search Engine Optimization and Social Media in particular, play a crucial role in boosting brand awareness by reaching and converting customers in a place you can always find them – online. Sounds easy enough, but Google’s constantly evolving algorithm updates can cause some serious roadblocks. Learn how to take advantage of your online space by using SEO and Social tactics that integrate quality, shareable, and Google friendly content.

Through this webinar you will learn how to:

  • Leverage SEO and Social Media to build an online presence for users to find and more easily become customers.
  • Incorporate SEO and Social Media into your overall marketing and sales strategies with real revenue attribution.
  • Effectively use SEO and Social Media together to win with Google.



David Waterman, Director Search Engine Optimization & Content Development

David WatermanAs the Director of Search Engine Optimization at The Search Agency, David Waterman manages all SEO efforts for an assortment of clients. He has over 7 years of Search Engine Optimization experience with a specific emphasis on content optimization and website taxonomy/organization.  He sets strategy for a wide array of top-tier clients in various industries and has experience managing international search marketing teams and servicing international clients. In his spare time he enjoys going to garage sales and swap meets in search of vintage and collectible items.


How Our Webinars Work

It's easy! – Simply log onto your computer and dial the toll-free number emailed to you from DMA prior to
and on the day of the webinar. Enter your PIN code and you are connected. All you have to do is sit back and enjoy!
It's interactive! – Ask questions by sending messages throughout the presentation. At the end of the webinar, 
participate in our Q&A session where you'll communicate with your speaker directly.
It's convenient! – Call in from anywhere...your desk, your conference room, your home or cell phone to hear the


Registration Policies 

If you cannot attend a webinar for which you are registered, please send a substitute. Substitutions are allowed
at any time.
If you must cancel your registration altogether, please refer to the Cancellation Refund Schedule below. Registrants
who do not cancel and fail to attend the event, forfeit their full registration fee in its entirety.
If DMA cancels the event for which you have registered, the registration fee paid will be held on account for a future
event or fully refunded if you prefer. DMA is not responsible for any expenses incurred by you as a result of your
registration, whether the event was attended, postponed, orcanceled. 


Cancellation Refund Schedule

One day prior to the webinar or before – 100% refund

Less than one day prior to webinar or no show – No refund - no account credit








Registration Rates 
All Council Members: FREE
DMA Member: FREE
Non-Member: FREE

See information on how to
join DMA.


Ways to Register:
Online: Register Now
Fax: 212.302.7643
Phone: 212.790.1500
Mail: DMA Customer Service
(Download Printable Form)
1120 Avenue of the Americas
New York, NY 10036-6700
(Check payable to DMA)

For questions/inquiries, call
DMA Customer Service at
212.790.1500 or e-mail


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