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8 Tips for Digital Design

8 Tips for Digital Design

Register Now »
June 20, 2012
12:00 P.M. – 1:00 P.M. ET  |  Online


Sponsored by:  DMA Councils & Zmags

The design and layout of your digital assets should inspire people to discover new products and engage with your brand. In this webinar, we’ll share some performance-tested hints and how-to’s, as well as marketing best practices you can implement immediately to improve results. 
You will learn about:
  • How to deliver and engaging cross-platform experience across all your digital touchpoints – tablet, mobile, web and social
  • How to optimize your content to hold your customers interest, improve engagement and increase sales
  • How to use online analytics to improve results



W. Sean Ford, COO & CMO, Zmags

Sean oversees global marketing strategy, operations, customer support, product management, and corporate recruiting. Immediately prior to joining Zmags, Sean was the CMO of Syncsort, Inc. As Vice President of Global Business Unit Marketing at Oracle Corporation, he was responsible for all of Oracle’s vertical industries worldwide including Retail. At the start of his professional career, Sean worked as a strategy consultant with Monitor Group, and was a co-founder of Upromise. He holds an MBA from Harvard University Graduate School of Business and a BA from Williams College. He serves on the Board of Recovery Circles Foundation.

Ashley Bistran, Director, Client Projects, Zmags

As the Director of Client Projects, Ashley oversees the execution of projects for the Professional Services Team. Ashley joined the Zmags team with years of agency experience and consumer brand marketing under her belt. She spent three years as head of accounts for an interactive marketing agency in which she managed and executed projects for a variety of both B2B and B2C companies. Prior to that, Ashley was a Consumer & Trade Marketing Manager for a natural food company. She has her MBA from Suffolk University with a concentration in marketing which brings a refreshing perspective into the technical development of the Zmags tool and project management process.


How Our Webinars Work

It's easy! – Simply log onto your computer and dial the toll-free number emailed to you from DMA prior to
and on the day of the webinar. Enter your PIN code and you are connected. All you have to do is sit back and enjoy!
It's interactive! – Ask questions by sending messages throughout the presentation. At the end of the webinar, 
participate in our Q&A session where you'll communicate with your speaker directly.
It's convenient! – Call in from anywhere...your desk, your conference room, your home or cell phone to hear the


Registration Policies 

If you cannot attend a webinar for which you are registered, please send a substitute. Substitutions are allowed
at any time.
If you must cancel your registration altogether, please refer to the Cancellation Refund Schedule below. Registrants
who do not cancel and fail to attend the event, forfeit their full registration fee in its entirety.
If DMA cancels the event for which you have registered, the registration fee paid will be held on account for a future
event or fully refunded if you prefer. DMA is not responsible for any expenses incurred by you as a result of your
registration, whether the event was attended, postponed, orcanceled. 


Cancellation Refund Schedule

One day prior to the webinar or before – 100% refund

Less than one day prior to webinar or no show – No refund - no account credit







Registration Rates
All Council Members: FREE
DMA Member: FREE
Non-Member: FREE

See information on how to
join DMA.


Ways to Register:
Online: Register Now
Fax: 212.302.7643
Phone: 212.790.1500
Mail: DMA Customer Service
(Download Printable Form)
1120 Avenue of the Americas
New York, NY 10036-6700
(Check payable to DMA)

For questions/inquiries, call
DMA Customer Service at
212.790.1500 or e-mail


How Webinars Work

Registration Policies