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CSR Update Webinar

DMA Ethics and Compliance Update      

Monthly | 2:00 P.M. – 3:00 P.M. ET  |  Online

 

The DMA Corporate & Social Responsibility department will provide monthly webcasts with a focus on member compliance. The self-regulatory program of the DMA is an essential component of member offerings—members need to be in compliance or face onerous regulation that will stifle marketing and fundraising.

These webcasts will occur on the second Tuesday of each month at 2 p.m. EST.   

Reasons to participate:

  • Learn about latest rules and regulations you need to follow
  • Learn about ethical best practices for the marketing community
  • Hear about consumer concerns to ensure marketers build consumer trust
  • Free for members
  • Stay ahead of the regulatory curve by being compliant
  • Get your compliance questions answered – from privacy to CAN-SPAM, the regulations are complex and you need to know the basics

Presenters:

  • Senny Boone, SVP Corporate & Social Responsibility
  • Jerry Cerasale, SVP, Government Affairs
  • Linda Woolley EVP DMA Washington Office

Invited Guests will be featured depending on the key issue of the moment.

Key Issues — Depending on current events special focus may be placed on one or two key issues:

  • CAN-SPAM & New Social Media Marketing Guidelines
  • New DMA Ethical Guidelines Changes in 2011
  • HIPAA - Using Health Information Responsibly
  • COPPA - Protecting Children
  • Personal Information Collection and Use Reminders
  • Environmental best practices and DMA initiatives
  • Online Marketing: OBA and general online advertising
  • Data Security - protecting information in your care
  • DMA's International Safe Harbor program
  • Telemarketing & Mobile Marketing Guideposts
  • Consumer Preferences/mail suppression/DMAchoice reminders
  • DMA Ethical Guidelines

Q & A:

There will be ample time during each webcast to ask questions of our panel of experts so be sure to dial in with questions at the ready.

 
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How Our Webinars Work

 
It's easy! – Simply log onto your computer and dial the toll-free number emailed to you from DMA prior to
and on the day of the webinar. Enter your PIN code and you are connected. All you have to do is sit back and enjoy!
 
It's interactive! – Ask questions by sending messages throughout the presentation. At the end of the webinar, 
participate in our Q&A session where you'll communicate with your speaker directly.
 
It's convenient! – Call in from anywhere...your desk, your conference room, your home or cell phone to hear the
presentation.

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Registration Policies 

 
If you cannot attend a webinar for which you are registered, please send a substitute. Substitutions are allowed
at any time.
 
If you must cancel your registration altogether, please refer to the Cancellation Refund Schedule below. Registrants
who do not cancel and fail to attend the event, forfeit their full registration fee in its entirety.
 

If DMA cancels the event for which you have registered, the registration fee paid will be held on account for a future
event or fully refunded if you prefer. DMA is not responsible for any expenses incurred by you as a result of your
registration, whether the event was attended, postponed, orcanceled.
 

Cancellation Refund Schedule


One day prior to the webinar or before – 100% refund

Less than one day prior to webinar or no show – No refund - no account credit

 

 

   
     Format:

     Webinar

               Topic:

Corporate & Social Responsibility

Registration Rates
All Council Members: FREE
DMA Member: FREE
Non-Member: $599


See information on how to
join DMA.

 


Ways to Register:
Online: March 13, 2012,  April 10, 2012,  May 8, 2012,  June 12, 2012,  July 10, 2012,  August 14, 2012
Fax: 212.302.7643
Phone: 212.790.1500
Mail: DMA Customer Service
(Download Printable Form)
1120 Avenue of the Americas
New York, NY 10036-6700
(Check payable to DMA)


For questions/inquiries, call
DMA Customer Service at
212.790.1500 or e-mail

customerservice@the-dma.org.

 

Sponsored by:


 

How Webinars Work


Registration Policies