Digital Marketing in the 21st Century
Digital marketing has come a long ways since the simple gif or animated suite of logos which was so popular for whatever reason in the 90s and early 2000s. Digital marketing now is a complex business with potentially hundreds or even thousands of variables depending on the individuals you’re marketing to (potential clients and existing customer base), familiarity with the business itself, share-ability, like-ability, Tweet-ability, and innumerable other factors. This is why it is imperative for you if you have intentions of reaching customers with your digital marketing campaign to be able to know how to do so effectively. Part of this innovation is also recognizing that digital marketers are moving out of the city to places like the Northern Rivers of NSW and why this shift can matter.
Marketing is an Art
Digital marketing is part advertising and part art. The advertising aspect is how you can convince clients that your digital marketing platform is superior to all others. This is an important aspect because if you cannot convince potential clients that your product is better than the other guy’s, they will simply go with another platform. It is also part art because it is not enough to simply get information out there; your art comes in the delivery to your customer when you get their information out there and you make it look good. The reason individuals hire companies to do their online media advertising is because very often they do not have the skills or ability or even the artistic capabilities of making a full-on digital art campaign. Their product needs to looks beautiful and it needs to be delivered beautifully. You are not just selling yourself with online advertising – you are selling your goods, your ability to do the job, your capabilities, and your reputation.
Don’t Work With a Marketing Firm Stuck in the Past
Because marketing is being increasingly outsourced, interpersonal communication between business and marketer is less important which is leading many marketing firms to leave cities in search of lower cost facilities for their workforce. For a modern marketing campaign to be successful, a company needs both the skills to get the job done and the agility to adjust to changing market conditions themselves. This is why digital marketing agencies do so well in this modern environment. Hiring a company to market you that cannot make good business choices themselves is unwise; this is why many marketing firms are leaving the cities to places like the Northern Rivers of NSW in search of greener pastures.
A good rule of thumb is if your digital advertising looks cheap, people are far less likely to buy from you. We’ve all heard the old adage not to judge a book by its cover; however, people being people, that is exactly what we do. It is incumbent upon you to ensure the group you hire makes your product look the best it can be. These digital marketing companies make their livelihood by helping you make yours successful. It is essential then that these organizations be great at their job.
Not only are they capable and confident when it comes to producing an online advertising campaign, but working within the industry helps them to see current advertising trends and future trends before they occur. This helps your product always stand out as looking up-to-date and fresh by taking advantage of new technologies, social media platforms, and even potential movements within your industry to enhance your relevancy.
Don’t be caught unprepared, let professional digital marketing help your product shine above all others and let them keep your brand looking fresh and beautiful as you ride soaring sales year after year.