For any new commercial property for lease, having a solid lease-marketing plan is essential. This is in order to lure prospective leasers to the property. Not every owner knows how to do marketing properly, as most of them think it’s a touch and go process. What they don’t know is that a lot of analytics and research are required in order to know whom to target and how they are going to go about it. There is a lot of analysis involved when it comes to having an effective marketing strategy. Here are some suggestions for those who want to know how to create a good lease-marketing plan for property management.
Know who you want to talk to
First, there should always be an objective. For example, it needs to be clear from the get-go that what is being offered is a commercial property for lease and not for sale. This should be done since it is inevitable for prospective clients to ask if it’s for rent or for sale. Also, the target market must also be specified. Strategies vary from target to target, and knowing how they are and their consumption behavior would be of great value when it comes to creating a marketing plan. An example of this would be having a bull’s eye target of yuppies for a condominium smacked in the middle of a bustling business district.
After creating an objective for the commercial property for lease, a marketing analysis will follow. Most property owners hire professional data analysts to do the job for them, as they are able to cull deep data that humanizes the target even more. Knowing how to use the data is pivotal when it comes to the lease-marketing plan. This may possibly be the most important part of the marketing plan, as this creates the picture of what the target wants and how the marketer can convince them to take a look at the property.
Creating the strategy
After analyzing the data, the team will now know their plan of attack. At this point, a strategy will be made and an insight regarding the market will be gained. A communication plan will be created for the commercial property for lease, and this will hopefully resonate with the target. Some of the milestones on the stage would be creating talk points and deciding on a main selling point. This part will also bank on the things that make the property better and different than the rest. The team will then decide which one to highlight and to be the banner.
The marketing plan for the commercial property for lease can be divided into phases. This is essential for those who wish to execute a plan before the property is being built. The phases will be beneficial if the owner wants to highlight several messages throughout the process. Also, this will progress and grow with the target market. Ultimately, the goal here is to create a marketing plan that will resonate and stick to the target audience. More importantly, the marketing plan should generate sales for the team and the owner of property.
Any marketer will face challenges throughout their plan, especially when it comes to a commercial property for lease. Some of the challenges would involve factors that are beyond their control like construction delays or contract disputes. With this said, there should be a good public relations team with them as well. They would be more than helpful in keeping the property marketable in the eyes of the consumer. Again, the marketing plan has the goal of gaining renters and possibly investors in the said property, so any bad PR will create impact.
It’s easier than ever
There are so many ways in creating a lease-marketing plan for a commercial property for lease. The digital age has made it extremely easy to get any product name out there, it’s just a matter of playing their cards right. For real estate, it is important to create buzz where it matters like on CraigsList, real estate forums, and maybe even Facebook. There is also a good number of real estate websites that will make listings for any property. At this point, there is no reason for a marketer to fail in marketing a property since resources have been handed out to them. Although creating a marketing plan can get tricky, it all boils down to targeting and engaging with the audience very well.