Marketing boutique local furniture store can be a challenging venture for a small business owner. Furniture are items that consumers purchase only on occasion. Although demand for home and office accommodation is leading to higher demand in furniture, most furniture items are expensive than other retail goods and convincing the consumer to make an investment is crucial to an effective marketing campaign.
Furniture marketing locally is becoming tougher and more complicated than ever. Globalisation has opened up many opportunities; global manufacturing companies selling furniture in bulk at cheaper prices continue to open. Global competitive landscape is becoming increasingly dynamic and complex, creating both new threats and new opportunities for local furniture stores.
Habitat Furniture, a boutique, family-run furniture store in Sydney pride themselves in being able to offer Australian made furniture at extremely affordable prices. Timber and other raw materials are mostly sourced locally and made in their local factories. Habitat only proves that Aussie made furniture doesn’t need to be expensive.
Aside from the traditional furniture business that sell predesigned items to customers, Habitat Furniture allow customers to specify the wood, colours, size, shape and design they want or made to measure furniture. In a market where bulk furniture items are poor quality and overpriced, they had built the reputation for themselves as a business that offers quality reasonably-priced furniture. Habitat focus on building a brand that will be remembered for quality, beauty, convenience and practical designs.
Habitat Furniture believes in keeping their business local. They built strong communities by connecting neighbors through economic and social relationships, and contributing to local causes. They also help the community by creating more jobs locally and boosting the local economy. Purchasing local has some practical reasons too; when you happen to buy defective product online, it’s frustrating to email “customer service” and not get a response. When you purchase an item locally, you have somewhere to go when a product is defective. Customer service is more personal and responsive with a local furniture stores.
Habitat has been producing quality locally made furniture and won’t compromise quality by importing cheap materials or exporting jobs. They maintained their standard by holding out against pressure to compete with cheap, poor quality imports. So wisest thing you can do is support local businesses – think globally but buy local.