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Marketing Investigation Training

Above and Beyond Training Solutions offers investigation training and compliance training Australia-wide. They are custom crafted to provide practical, case-based training for anyone involved in conducting investigations of any size.

If your investigation is flawed, the consequences can be disastrous. Whether it’s in business, academia or public sector, conducting fair and thorough investigations of controversial or challenging situations is important to a company’s reputation. Mishandled investigations inevitably cost time, money and are a disruption to the organisation.

Specialist training offered includes:

Investigation Techniques – be your own business analyst, investigative training prepares employees to take charge when conducting investigations, attending to workplace accidents and completing compliance work. Conduct effective and accountable investigations, capable of withstanding scrutiny from external authorities.

Interviewing Techniques – enhance individual skills when interviewing witnesses and suspects. Learn best practice techniques used in law enforcement organizations world-wide. Learn interviewing techniques and strategies used when interviewing witnesses and suspects and conducting research in relation to workplace accidents.

Incident Scene Management – provides assistance to staff likely to attend incident scenes in the workplace. Learn essential information in controlling and coordinating a scene for evidence gathering or scene preservation for other investigating bodies. Skills learnt can and should be applied to any incident scene, from workplace accidents to workplace deaths.

Conducting surveillance – acquire basic understanding of the principles of conducting mobile and static surveillance of persons or properties. This training is aimed at private investigators or other investigating bodies conducting surveillance as part of their business function.

Clients who will benefit from investigation training include those working as enforcement officers, regulators, investigators, human resources professionals, human rights officers, compliance officers or internal auditors and their managers working in both public and private sector organizations.

Before the internet, traditional marketing activities were usually limited to expensive advertising, brochures, direct mail, cold-calling and networking. You hoped customers found you through word- of- mouth or Yellow Pages advertisements.

Marketing Investigation Training in a suspicious world, during this digital age is quite a challenge. Prospective clients now look on the internet to find workshop services they need. In Above & Beyond’s case, a website is used to present unique work and services. Above and Beyond Training is not just your average business training service; its foundation is embedded in the most disciplined industries in the world – the military and police. Workshops and presentations are available in Sydney, Melbourne, Brisbane, Adelaide, Canberra and their home city of Perth.

Search engine optimisation helps Above and Beyond Training Solutions be easily found by searchers who need investigation training. By targeting a range of keyphrase variations and providing engaging content on website that search engine like is how they increase search engine rankings. They also have a video embedded on their site. Embedding video on website can be an important traffic builder, especially if the video is hosted on YouTube. Social media platforms like Facebook, Twitter, Pinterest , Instagram and Linked in help get inbound links to the video. Whatever means available to encourage views increases web traffic and ultimately training appointments and bookings.

Interested in training tailored specifically to the type of investigations you do? Or if you need help with any of the following areas:
• Business Training Solutions
• Leadership Development & Consulting
• Recognised Prior Learning (RPL)
• Investigative Techniques Training
• Emergency Management
• Keynote Speaking

If you’re serious about improving personal or business performance, call Oscar on 1300 669 650 or Email: info@abovebeyondtraining.com.au for a complimentary assessment of your training needs.

Marketing Tinnitus Prevention and Treatment

Tinnitus-marketing-prevention-and-treatment

Tinnitus is a physical condition, experienced as noises or ringing in the ears when no such external physical noise is present. It is not a disease but a symptom caused by a fault in the hearing system. The inner ear, or cochlear is involved for many people. Some instances of tinnitus are caused by ear infection or blockage in the ear.

Tinnitus prevention includes:
- Avoiding or limiting exposure to loud noises such as music, power tools, industrial machinery and gunshots. Wear protective earplug if you cannot avoid loud noises. Minimize your volume while listening to music when using headphones.
- Cut back on caffeine use.
- Do not smoke. Nicotine use may cause tinnitus by reducing blood flow to the ear.
- Limit aspirin use or other non-steroidal anti-inflammatory drugs.
- Exercise prevents tinnitus because it improves blood flow to the ear.
- Manage stress; fatigue and stress makes tinnitus worse.
- Maintain a healthy weight; tinnitus occurs more frequently in obese individuals.

Tinnitus Treatments:
- Medication for any medical condition.
- Adjustment or stopping current medication that may be causing the ringing in the ears.
- Cognitive Behaviour Therapy
- Hearing Aids
- Therapeutic Noise Generator
- Tinnitus Retraining Therapy
- Cochlear Implants
- Repairing abnormal blood vessel in case of vascular cause.

Millions of people suffer from Tinnitus and about 18% of Australians have tinnitus at some time of their lives. Tinnitus has 9,900 monthly searches in Australia. It is very clear that people are concerned about “ringing in ears” or “ringing in the ears”. People on the 50 plus population, a key demographic for hearing care professionals, are increasingly using the internet for health advice.

The number of seniors online has grown by 85%. Approximately 45% of people age 70-74 years are online, half of whom use online search engines for health-related products. Hearing care professionals need to be online to reach these people. Marketing tinnitus will not be so difficult because there’s a demand out there; people are searching for information about tinnitus online. In order for hearing care professionals to reach these people, tinnitus information should be included on their website along with a call to action to motivate the searchers to make a call for tinnitus consultation.

Driving client traffic to your office must be planned for by every hearing care professional. Drive traffic to your office by driving web traffic. Start a blog that provides information about tinnitus. Feature reviews of new tinnitus products with an overview of tinnitus-related news. Marketing tinnitus on video should include patients’ testimonials, guides and education. These can help you to be positioned as tinnitus expert. A good website should be optimized to include key words that potential customers could be searching for like “tinnitus” “ringing in ears” “hearing aids” and “cochlear implants.”

The importance of reaching the right audience and delivering compelling messages is critical to marketing tinnitus success. Traditional marketing practices should be mixed with online marketing strategy. Hearing care professionals should build relationship with referral sources. It is incumbent on audiologist to get into the medical community and educate practitioner’s not just physicians to develop referral sources. Place tinnitus brochures and business cards in doctors’ offices to hand out to patients.

Hearing care professionals should build relationship with business communities and service organizations. Direct Marketing Association is just an example of networking organization that can help you. Organization like Rotary can help you give back to the community and develop your marketing within the community.

One way to provide tinnitus support and find new clients is by starting a support group. It can provide both comfort and information; it is not only helpful for the sufferers but useful for audiologists who are looking to grow their business. Running a free support group can help open your doors to several new clients.

Newspaper advertising, direct mail, radio and television and the internet are some of the marketing activities you can use – all of which yield results in generating client leads. But whatever marketing combinations you use, everything is directed to one goal: to schedule appointments, fit hearing instruments and ultimately make a sale.

 

Marketing Cosmetic Surgery to Australia

cosmetic surgery sydney australia

Marketing cosmetic surgery to Australians is a booming industry as so many of them aged their skin with sunburn and so much of their bodies get exposed due to their open society which leads to people feeling natural showing off their bodies especially in their hotter weather.

This has led one digital marketing expert to develop a high-quality new website which is geared towards helping cosmetic surgeons get better rankings in their local cities, towns and even neighbourhoods.

Beautification.com.au is a stunning website which succeeds in presenting cosmetic surgery as a lifestyle option rather than an invasive and sometimes traumatic surgical procedure. Its catch-cry “cosmetic surgery as an art form” is an idealised message which borders on the transcendent.

Thanks to the pervasive power of social media and its endless #selfies, narcissism has reached new levels as society communicates more superficially than at any other time in history. In that regard Australia, as an avid consumer and copier of American cultural propaganda, is achieving similar statistical uptake of cosmetic surgery procedures as these USA stats:

  • There were 2.4 million Botox treatments in 2010.
  • The number of cosmetic surgeries has grown from 2.1 million to 9.2 million in the last 15 years.
  • Nearly $6.2 billion was spent on plastic surgery in 2011, with the top procedures being liposuction, breast augmentation, and abdominoplasty.

So which Australian cities are the heaviest consumers of cosmetic surgery?

Sydney, with the largest population, and with a strong advertising industry presence across all its industries, is also per capita the highest user of cosmetic surgery. Being a fairly sun-drenched city, where in summer locals flock to the iconic Bondi Beach to bake themselves a deep-epidermal tan, means that there is an ever-flowing flock of 30-something ladies needing beauty therapy, skin cancer removals and outright skin grafts.

Melbourne is the cafe-latte capital of Australia. Italian and Greek migrants run the city and their archetypal Roman noses do mean that the city the rest of Australia calls bleak city is the rhinoplasty capital of Australia.

Brisbane – what Bondi beauties do to their bodies, Brizvegas babes quadruple it. Queensland’s sun-soaked surfie culture means even more work for plastic surgeons seeking to salvage what skin has been left untouched by Ra’s rays.

Perth, Adelaide and Canberra also have thriving cosmetic surgeons who barely have to compete for a dollar. However with Google’s virtual monopoly on search traffic, it’s a simple fact that the smart plastic surgeon will ensure he has the very best rankings in town.

Hence Beautification.com.au has a strong future as a foregrounded directory for this industry.

Can Curry Kill Cancer?

curry-for-cancer

Are you currently a huge supporter of eating curry? Do you like eating curry regular and wondered if it is really good for you? Then there is great news for you, should you lover of Indian food which has curry. The most recent research in the Cork Cancer Research Centre has showed that curry can annihilate gullet cancer cells inside their research lab.

The yellow curry spice, turmeric, comprises a compound called curcumin. This compound has longed been used for conventional treatment of arthritis and dementia.

They believe that it might open up more research about curcumin, since they were so surprised with this particular discovery. This may result in natural treatment of cancer with no adverse side effects which you generally find in medicine now.

This cancer news is especially helpful for folks which are experiencing oesophageal cancer. This kind of cancer is the sixth most fatal cancer within great Britain now. The major contributing factors of the disease are reflux disease, excessive alcohol consumption and obesity.

So, can curry kill cancer?

Eating curry could reduce the danger of you of getting cancer however you also have to workout consistently and have an entire healthy diet. It is suggested that you must exercise at least 20 minutes daily and drink loads of plain water.